WorldPressOnline First Call - Suresnes, November 2009

Prestige brand’s innovative packaging features Rexam’s SP343 pump…

Rexam’s design, development and manufacture of airless dispensing tubes, powered by the soft-actuating SP343 lotion pump, has again been selected by a prestige brand – this time, by Bulgari, for its latest formulations, a moisturizer with UV protection, and a tinted foundation.

In both cases, Rexam’s SP343 airless lotion pump provides ultra-smooth application. This pump is widely regarded as an ideal choice for demanding applications, since it is engineered to handle viscous creams and is available in a variety of materials for optimal application flexibility. Versatile and elegant, the SP343 has no pre-compression and is actuated by the lightest touch.

The Bulgari packaging is done in conjunction with CTL – TUBOPLAST HISPANIA, a worldwide leader in innovative tubes for personal care products. For these latest Bulgari skin care offerings, Rexam delivers the formulation protecting airless package pre-assembled and shipped as a single pump and tube, for simplified high-speed filling. The new moisturizer has a 25mm diameter and 30ml volume, and the tinted foundation has a 30ml diameter and 40ml volume.

Both are decorated with a silver metal sleeve, and cap, for a sophisticated and modern appearance. The cap is crafted with the distinctive “Bulgari” logo for added appeal. “This dispenser tube solution offers a significantly enhanced experience, versus a regular tube, in terms of functionality and aesthetics,” said Virginie Lemeunier, Product Manager - Lotion, Rexam Personal Care. “Bulgari’s use of our airless dispenser tube technology again demonstrates the appeal of this system to prestige brands – and we anticipate further use of this airless combination in upscale product launches,” she said.

The consumer of prestige brands appreciates and – these days – expects this type of enhanced experience. It is clean, convenient – with 360-degree application – and provides precise dosage and complete evacuation.

Bulgari, the Italian luxury brand, offers cosmetic products in only the world’s most select markets.

About Rexam Personal Care Division
Formed in 2007, the Rexam Personal Care Division is a leading supplier of advanced packaging solutions with unsurpassed global capabilities that attract the world’s most innovative, demanding and respected fragrance, beauty, personal care and home product manufacturers. It is one of three business units that share powerful product commonalities under the Rexam Plastic Packaging umbrella.

The Rexam Personal Care Division offers its customers enhanced one-stop supplier capability and industry-leading customer service and product innovation capability. The Division consists of Dispensing Systems, Make Up and Home & Personal Care. Internal efficiencies are enhanced through sharing of company assets, resources, technologies and best practices.

Dispensing Systems is among the market leaders in fragrance pumps, lotion pumps and cosmetic closures, and is the industry leader in samplers and one-touch, mechanical foam dispensers. Make Up leads the world in lipstick packaging and is second in make up cases. Home & Personal Care is the leading producer of custom and high-volume products, with special expertise in innovative package design and engineering, multi-shot molding, in-mold labeling and a full range of value-added capabilities for the global custom injection molding business.

The Rexam Personal Care Division’s customers includes signature brands such as P&G, L’Oreal, YSL, LVMH, Unilever and many others, throughout the Americas, Europe and Asia. It is a powerful worldwide provider of packaging solutions that builds brands and delivers enhanced bottom lines in the process.

About Rexam
Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company.

We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value.

Following the acquisition of O-I Plastics, Rexam’s sales from ongoing operations are approximately £3.7 billion. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX.
For further information on Rexam, visit www.rexam.com

Contact:
Rexam Personal Care
Martin Kleinman, PR consultant: +1-718-398-4009
mkleinman@nyc.rr.com
www.rexam.com/personalcare