4711 ACQUA COLONIA Body Care receives the GALA SPA AWARD 2012

March 2012

The GALA SPA AWARDS are among the most prestigious international beauty and spa awards – now 4711 ACQUA COLONIA has won one of these coveted prizes in the category “Cult Concepts” for its Body Care line. The GALA SPA AWARDS were presented by GALA, the premium people and lifestyle magazine, together with Brenners Park-Hotel & Spa in Baden-Baden last Saturday evening at a glamorous event.

Cologne, 23 March 2012 – Only truly superlative international beauty and body care products and visionary spas that fulfil the exacting standards of the GALA SPA AWARDS are recognised annually with one of these celebrated awards. 4711 ACQUA COLONIA, which is available in five different scent variations, perfectly complies with these values: inspired by the beauty of nature, selected ingredients are blended in innovative, sensual fragrance compositions – fragrances that each have a specific effect, ranging from vitalizing to calming or energizing.

The Body Care Range, which was launched in mid-2011, comprises Refreshing Bath & Shower Gel, Refreshing Tissues, Natural Liquid Hand Wash, Body Oils and Refreshing Face & Bodyspray. The body care products, which are the ideal complement to the successful range of fragrances, fascinated and captivated the GALA SPA AWARDS jury: “What won us over was the fact that the company has succeeded in developing a thoroughly modern body care concept without in any way compromising the time-honoured charm of the traditional house of 4711.”  

For 4711 ACQUA COLONIA, the award in the category “Cult Concepts” is recognition, approval and appreciation in equal measure. As Fabian Krone, Managing Director of MÄURER & WIRTZ, explains: “The launch of ACQUA COLONIA und NOUVEAU COLOGNE as extensions of the 4711 core brand saw us add fresh new impulses to our traditional brand. From the very outset, our aim was always to remain true to our traditional values. We are very pleased that we have achieved this so successfully.”

The exclusive awards presentation ceremony in Baden Baden was attended by around 200 guests, including many celebrities, representatives from trade and industry, culture and show business, as well as renowned representatives of the cosmetics industry and the luxury hotel sector. 4711 was present for the entire duration of the event, from Friday to Sunday morning: all guests received in their Welcome Bag a bottle of ACQUA COLONIA Eau de Cologne and a Body Oil. Numerous celebrities showed their colours as fans of 4711 and immediately enquired about receiving further products.  

In addition to the winner in the category “Beauty Idol” - Karolina Kurkova, other famous guests at the event included Thomas Heinze, Olivia Palermo and Johannes Huebl, Lisa Martinek, Sarah Wiener, Peter Lohmeyer, Henning Baum, Kostja Ullmann and Stephan Luca. Barbara Schöneberger and Yared Dibaba hosted the evening, joined by the jury and celebrity sponsors. Nina Pallot provided the musical accompaniment for the evening.

The jury comprised the following members: the television presenters Sylvie van der Vaart and Susann Atwell; Professor Dr Heinz Kroehl, chairman of the European Spa Academy (ESA); Professor Dr. med. Martina Kerscher, dermatologist and professor of cosmetic science; Frank Marrenbach, managing director of Brenners Park-Hotel & Spa; stylist and publisher Armin Morbach; the chief editor of GALA, Peter Lewandowski; GALA’s beauty editor, Frie Kicherer; and the journalist and spa expert Susanne Faust.

The other prize winners at the GALA SPA AWARDS 2012 were: "Special Prize" category: Dr. Masaru Emoto; "Luxury Concepts” category: Shiseido - FUTURE SOLUTION LX; "Innovation Concepts" category: Lancôme – VISIONNAIRE; "Men Concepts" category: Sisley – SISLEYUM; "Treatment Concepts" category: Babor - EFFECTIVE TOUCH FACIAL; "Luxury Hotel" category: Schloss Fuschl in Hof near Salzburg; "Innovative Spa" category: Borgo Egnazia in Italy.