Beyond Beauty Paris: the Parisian event reinvents its conference programme

May 2015

WorldPressOnline - With its Beyond Beauty Talks, this year’s show is offering a new space for expression bringing together around fifty conferences, round table discussions and master classes, all led by major players in the industry. In 2015, Beyond Beauty Paris and its Talks propose an exploratory journey around the topic of fragrance, skin care and trends in order to cast a light on the beauty developments of tomorrow.

On the program: be inspired, feel the inspiration, and capture emerging trends. To put it simply, disconnect a moment, in order to effectively see what the future holds for the beauty industry.

In addition to the exhibition offer that unites 58% of cosmetic brands (emerging to established brands alike) as well as 42% of suppliers and subcontractors in the sector, Beyond Beauty Talks allows visitors to interact with their peers, discover the most inspiring ideas, better understand the nuances of the current market, consumer expectations, and develop their activity...

Our lectures, master classes and panel discussions aim to encourage reflection, to stimulate debate and to encourage visitors to take a participatory approach, engaging with players in the beauty industry who wish to put new principles into practice:
- A new, connected generation that is multifaceted, multicultural, inspired by ‘selfies’ and Youtube.
- The arrival of new players in the pharmaceutical sphere, experts in efficacy and advice
- The surge in "home devices" and connected beauty tools
- An increased presence in emerging markets brands, not just new consumers
- The Asian influence on beauty

This list is not exhaustive but it shows the dynamic nature of the beauty industry, which is constantly breaking the mould.


SAVE THE DATE
An overview of the Beyond Beauty Talks:

Round table: Korea-Japan, A think-tank for the West

Wednesday 16th September, 10:00am - Duration: 2:30
Led by Florence Bernardin, an expert in Asian markets and founder of the agency Information & Inspiration and Vincent Gallon, Premium Beauty News editor

With the participation of Katalin Berenyi, co-founder of Erborian
Marc Roussel, CEO of Daito Keisa Europe (tbc)

Korean and Japanese brands constantly renew and rethink their skincare and make-up offerings to meet the pursuit of perfection from their local consumers. For flawless skin that leaves make-up looking invisible, it is all down to skincare routines, textures and prevention.
When Japanese and Korean consumer profiles begin to differ in their approaches, age and mode of consumption, brands and local manufacturers, respond to this, reformulating their ideas, formulas, and packaging as well as the sales experience, even online, in order to consistently deliver a new alternative and stimulate markets that may stagnate. Come and learn more about the key players in these markets.


Tomorrow: a circular economy to preserve the environment

Thursday 17th September, 10:00am - Duration: 2:30

Hosted by Michelle Vincent, editor of Beyond Beauty Magazine

With the participation of Hélène Teulon, author of the guide of eco- innovation, and teacher at the Ecole Polytechnique, HEC and AgroParisTech.
Tony Jaillot, Marketing - Skin Care Europe - Creation Care - BASF
Alban Muller, CEO of Alban Muller
Charles Duclaux, Head of Corporate Responsibility Reporting and Environmental Innovation - L'Oreal (tbc)

The biggest challenge for manufacturers is rethinking production systems for better preservation of the planet's resources, and moving towards a circular economy as per the famous concept “cradle to cradle”, initiated by Lavoisier, the father of modern chemistry for whom “everything is created, nothing is lost, everything is transformed”.

How can we use a life-cycle analysis to design greener products? How can we integrate ideas which originated from the Nagoya Protocol, and implement a CSR report (Corporate Social Responsibility). More generally, how can implement eco-innovation and communicate the environmental performance of a product without incurring additional costs?


Cosmeceuticals, perceptions and realities

Thursday 17th September, 11:00am - Duration: 45 min

Moderated by Thierry Piolatto, publication director of Anti-Âge Magazine

More and more brands are leaning towards the category “cosmeceutical”, a term derived from clinical and aesthetic medicine. Other brands that have originated in the cosmetics category are now seeking to establish themselves in this strong growth market. But what are the pros and cons for consumers and laboratories? And more importantly, how do women perceive brands that use this new term?

Anti-Âge Magazine and the Institute Harris Interactive have worked together to achieve this exclusive and informative survey.


Reconnecting Fragrance to Its Artistic Value

Thursday 17th September, 10:00am – Duration: 45 min

Moderated by Nicholas Micallef, Industry Analyst - Beauty and Personal Care – Euromonitor International

While developing regions are anticipated to contribute the greatest growth to fragrances over 2014-2019, developed markets are in a state of saturation. A rapid launch activity in the mainstream market is not necessarily indicative of unabated innovation, but merely of a category that struggles to provide a captivating offer, leading to a short-lived market presence. On the other hand, the genuinely novel is making leaps and bounds as evidenced by the the use of scent is culturally ingrained, namely the Middle East, while they are positioned as mainstream players in their home markets, they are establishing themselves as niche in Western cities. Niche perfumeries’ main challenge is their present growth. Any deviation from their focus on the creative value and the use of high quality ingredients is likely to alienate perfume enthusiasts. Their exclusive nature is not for democratising but to satisfy a defined consumer group who appreciates perfume for its artistic value.


Come along from then 15th to the 17th September 2015 at Porte de Versailles, Paris, Hall 4 for the 13th edition of the professional exhibition, BEYOND BEAUTY PARIS


About
Beyond Beauty Paris is organised by Informa Beauty - part of Informa Exhibitions, the 3rd largest events organizer in the world, Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiliated - www.informaexhibitions.com

CREATIVE BEAUTY PARIS - First European platform for innovation and subcontracting, Creative Beauty works as a true «think tank» where beauty brands come to find inspiration and creative solutions to develop their products ranges. From ingredients to packaging, from private label to the finished product, the entire beauty chain is present to picture the future of beauty.

COSMEETING PARIS - From niche brands to the new success stories of the mass market, COSMEETING Paris is the ideal platform for discovering first-hand the wide selection of high-potential beauty brands. For the past 12 years, buyers, distributors and importers from around the world have flocked to this event looking for new brands and new concepts.

Those two exhibition areas make BEYOND BEAUTY PARIS held in Paris on September 15th to 17th 2015 at Porte de Versailles (Hall 4).

Press contact
Alexandra THAON
International Marketing & Communication Manager
Email: alexandra.thaon@informa.com