On the heels of the brand’s first Super Bowl commercial,
Busch officially announced it is introducing refreshed packaging
featuring a new look, which will be on shelves nationwide by early
April. The redesigned packaging will be brought to life for the first
time this weekend when Kevin Harvick’s No. 4 Busch Ford hits the track
at The Clash race at Daytona International Speedway with a
never-before-seen paint scheme.
The new Busch packaging introduces a refreshed look that prominently
features the brand’s iconic outdoor heritage centered on a crisp and
cold mountain stream. The reimagined design brings a cohesive look for
all brands in the Busch family – including Busch, Busch Light, Busch Ice
and Busch NA.
“Staying true to who we are is at the heart of everything we do,
which is why we continue to focus on pillars such as racing,” said
Chelsea Phillips, Sr. Director of Value Brands at Anheuser-Busch. “Our
new packaging also reflects this mentality by featuring one of our most
iconic equities, the mountain stream.”
The announcement of new packaging comes as the brand gears up for the
2017 racing season. Busch will serve as the primary sponsor of the SHR
No. 4 team for 16 races this season, including the first race of the
year, The Clash at Daytona International Speedway on February 18.
“While our look has changed a bit, our time-honored recipe remains
the same,” added Phillips. “So whether it’s at the track or cheering
from home, Busch drinkers and Harvick fans alike can look forward to the
same crisp, cold and refreshing beer they’ve grown to love.”
For more information on Busch and its racing platform, visit Busch.com, Twitter.com/BuschBeer, Instagram.com/BuschBeer or Facebook.com/Busch.
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