Could Sustainable Foods Save the Amazon?

London Brazil is under the spotlight again as parts of the Amazon are burning. With much of the rainforest being cleared for agriculture, Ecovia Intelligence ( believes some of the solutions are with sustainable foods. 

It is estimated that up to 80 percent of forests are being cleared by cattle ranchers. Brazil is already the world’s largest beef exporter, shipping 1.6 million tonnes per year. There are calls to stop beef imports from Brazil until there is a moratorium on deforestation. At the G7 Summit, there were threats of halting the EU-Mercosur trade agreement because of the burning Amazon. 

The rise in demand for soya beans is also linked to deforestation. Brazil is seeing a surge in exports to China, which has imposed tariffs on American agricultural products. The prolonged US-China trade war is making Brazilian growers ramp up production. This year, Brazil has overtaken the US to become the world’s largest producer. Although soya beans are no longer grown on deforested land, cattle ranchers in the cerrado region (south and east areas of the rainforest) are moving out to make way for soya bean cultivation. 

Geopolitics are blamed for fuelling fires in the Amazon, however there are also solutions from sustainable foods. The starting point is consumer diets. Agriculture is the single biggest contributor to greenhouse gases, with livestock having the largest share. Reducing meat intake or switching to plant-based foods will lower demand. Apart from the direct impact on beef sales, it will also reduce the need for soya beans which are a major component of animal feed. 

Switching to sustainable meats is also encouraged. A range of organic, free-range and certified humane meats are now available. Initially launched in Europe and North America, such schemes are gaining traction in Brazil, Asia and other parts of the world. Sustainability schemes like the Brazilian Roundtable on Sustainable Livestock also ensure that cattle are not grazed on deforested land. In Brazil, some retailers are using electronic tagging to ensure their beef is fully traceable and not produced by rogue ranchers. 

Ecovia Intelligence also calls for greater investment in regional markets. Europe imports significant volumes of soya beans and agricultural commodities, which are used in plant-based foods as well as by livestock farmers. By raising soya bean production in Europe, food producers will be less reliant on imports. Sustainability standards like the ProTerra Foundation and Danube Soya also play a role by ensuring traceability in soya bean supply chains. 

The biggest change however is likely to come from consumer education. Palm oil, also linked to deforestation, has seen a backlash in recent years from consumers who associate it with the endangered orangutan and burning forests. Retailers and food companies, including Coop (Italy), Iceland (UK) and Barilla (Italy) have responded by replacing palm oil in their products. Consumers are actively looking for ‘palm-free’ products; Launched in August 2017, the International Palm Oil Free Certification Trademark now has almost 1,100 certified products.

The prolonged burning of the Amazon could bring another wave of consumer boycotting, with Brazilian beef and agricultural products coming under scrutiny. Sustainable foods can provide solutions however the power is increasingly with ethical consumers. 

Major sustainability issues in the food industry, such as plant-based foods, sustainable soya schemes, reforestation and traditional agricultural methods, sustainable meat production, organic supply chains, and ethical consumerism will be featured in upcoming editions of the Sustainable Foods Summit… 

Latin American edition:          29-30 November 2019, São Paulo

North American edition:         22-23 January 2020, San Francisco

Asia-Pacific edition:               30-31 March 2020, Singapore

About the Sustainable Foods Summit

The aim of the Sustainable Foods Summit is to explore new horizons for eco-labels and sustainability in the food industry by discussing key industry issues in a high-level forum. The 5th Latin American edition will take place in São Paulo on 29-30th November, the 10th North American edition in San Francisco on 22-23rd January, and the 3rd Asia-Pacific edition in Singapore on 30-31st March. More information is available from 

About Ecovia Intelligence

Ecovia Intelligence (formerly known as Organic Monitor) is a specialist research, consulting & training company that focuses on global ethical product industries. Since 2001, we have been encouraging sustainable development via our services portfolio: market research publications, business & sustainability consulting, technical research, seminars & workshops, and sustainability summits. Visit us at 

Further Information

For further information, please contact: 

Ms. Katie Giorgadze

PR & Marketing Events Coordinator

Ecovia Intelligence

Tel: (44) 20 8567 0788