Evolving Sustainable Packaging
WorldPressOnline First Call - British eco beauty range Evolve Beauty sets a new standard for packaging sustainability with a beautiful modern range of 100% recycled bottles and jars, created in partnership with M&H Plastics. This unique range of innovative eco beauty products shows that sustainable packaging can still be beautiful.
Evolve Beauty is a range of 12 eco beauty products for skin, body and hair. evolve is “eco smart” which means the certified organic products are greener and healthier for consumers, without compromise on performance or beauty. All containers in the range have been made from lightweight recycled plastic and are locally manufactured and filled in the UK to minimise their carbon footprint. The sleek modern look shows that recycled packaging can look beautiful, with no compromise on design.
The petal shaped 200ml bottles used in the body and haircare products have been manufactured by M&H from 100% PCR (Post Consumer Recycled) HDPE material made from recycled milk bottles. PCR is Post Consumer reground material which has been reprocessed to be re-used in new manufacturing providing an efficient environmentally-friendly alternative to the traditional disposal of materials to landfills. The PCR material comes from a UK based closed loop recycling process to ensure the material is food grade. The 100ml jars used in the skincare products are made of 100% PIR (Post Industrial Recycled) PP material.
Shaun Catchpole, New Business Development Manager of M&H Plastics said:
‘As part of our Environmental Policy M&H has been working for some time on being able to bring to market a range of sustainable packaging solutions that are not only manufactured in recyclable plastics, but also use material that has been recovered from the waste stream, post consumer or industrial use. Evolve Beauty has demonstrated that recycled packaging can look stunning whilst being kind to the environment.’
Laura Rudoe, Managing Director of Evolve Beauty said:
‘evolve beauty is all about being eco smart - organic, eco friendly beauty products with no compromise on performance, design or affordability. M&H worked closely with us to meet this challenge enabling us to offer beautiful sustainable yet affordable products.’
For more information from M&H Plastics or product samples please call +44 (0) 1502 715518 or email marketing@mhplastics.com
For more information about Evolve Beauty please visit www.evolvebeauty.co.uk
Notes to Editors on M&H Plastics:
• M&H Plastics is one of the premier suppliers of plastic components and manufactures bottles, jars flexible tubes and closures for many end users including personal care, pharmaceutical, healthcare and nutrition.
• The company offers over 1000 standard products and an innovation-led philosophy sees 90 -100 new standards being released each year.
• A full custom-moulding service is available for exclusive designs
• Virtually everything is conducted in-house, on site – from concept design, through toolmaking, production, artwork and decoration.
• M&H prides itself on flexibility and customer service providing a truly total packaging solution from concept to completion.
• Website: www.mhplastics.com
Notes to Editors on Evolve Beauty
• Evolve Beauty is an eco smart range of 12 skin, hair and bodycare products designed to make eco friendly living a little easier.
• Products are certified organic by ECOCERT and feature highly effective superfood based ingredients. Priced £8-15, products are designed to be affordable for everyday use. The range is produced in the UK and packaged in lightweight recycled plastic bottles.
• Evolve Beauty has been developed by Laura Rudoe, former head of development at Nude Skincare.
• Evolve Beauty is launching into selected UK stockists during October. This includes John Lewis, Ocado and Planet Organic
• Website: www.evolvebeauty.co.uk
• Telephone: 0844 9910061
• Email: hello@evolvebeauty.co.uk