InfoPrint Solutions Announces Color TransPromo Win in India

EIH Limited Delivers High-Volume personalized Direct Marketing Campaign

Manesar, Haryana April 19, 2010

InfoPrint Solutions Company, the joint venture between IBM and Ricoh, today announced India’s first high volume, state-of-the-art color TransPromo agreement. This initiative, led by InfoPrint in conjunction with EIH Limited, represents a six-year commitment to support India’s burgeoning telecommunications industry. The multi-million dollar solution includes multiple flagship InfoPrint 5000 duplex systems that are in full production, printing millions of full color TransPromo pages each month. This is one of the largest personalized marketing applications in the world.

The InfoPrint-EIH solution is targeted to helping telecommunications companies and financial institutions increase their client loyalty and revenue using TransPromo, a direct marketing strategy in which personalized, relevant promotions are added to statements, eliminating low value mass-marketing inserts. TransPromo can help significantly increase customer retention.

InfoPrint 5000’s high-speed inkjet drop-on-demand printing technology provides excellent print quality, high reliability, low energy consumption and small footprint. The system is a cost-effective choice for customers focused on maximizing their return on investment.

"Our teaming with EIH has set the standard for telco companies in India. We have recognized the significant business potential and impact of delivering relevant customer communications with TransPromo," said Rohan Vaidya, Regional General Manager, India-South Asia, InfoPrint Solutions Company.

According to R. Shankar, Chief Operating Officer (COO), EIH Limited, Unit Press, “As an ambitious and rapidly growing company, we must differentiate our brand and increase our equity with our customer base. Customer-centric programs not only make good business sense, but also are critical to our future growth. Our agreement with InfoPrint is one such strategic step in differentiation, leading the trend and setting the stage in India and possibly the world.”

Mr. Shankar explained that after reviewing many options, InfoPrint Solutions was the clear leader in technology as well as services and consulting. “InfoPrint also has the pedigree of two very trusted brands, namely, Ricoh and IBM. And that for us was very important in a teammate,” he said. “This collaboration supports our commitment to deliver value to our customers in India, while positioning the business for the next generation telecommunications companies and business.”

Give customers what they want - TransPromo

Transactional promotions (TransPromo) is a concept that has been deployed in more mature markets such as the US and Europe. It has been proven in industry studies and research that the concept of combining transactional statements with relevant promotional materials enhances customer retention, increases cross-sell and up-sell rates, and significantly reduces business costs compared to traditional offset direct marketing.

The InfoPrint 5000 was specifically designed for transactional printers, service bureaus, direct mailers and book printers. The built-in AFP (Advanced Function Presentation) color management architecture provides accurate, consistent, and device-independent color rendering. With the ability to handle parallel AFP or Adobe® PostScript RIPS, the InfoPrint 5000 printer controller offers the power and scalability to meet customer requirements for complex full color applications.

Solution Highlights

* Innovative piezo-electric drop-on-demand inkjet full color printers, with print speeds up to 1728 A4 impressions per minute
* InfoPrint ProcessDirector (IPPD) software suite to manage the end-to-end production process.
* Professional services covering color management, customization of InfoPrint ProcessDirector software, and project management

Future plans for InfoPrint Solutions

InfoPrint Solutions is expanding rapidly in the Asian market. “The InfoPrint-EIH relationship helps position India as a leader for business growth across Asia as demand for TransPromo grows across Asian markets. This is a very significant collaboration for us, with EIH working closely with InfoPrint to build on this unprecedented opportunity to help customers improve their business results” concluded Vaidya.

About InfoPrint Solutions Company

InfoPrint Solutions Company, headquartered in Boulder, Colorado, brings to market the advantages IBM and Ricoh have in the development, manufacturing, marketing and building of strategic solutions for customers, creating a growth-oriented global enterprise that is strategically focused on the output market. For more information go to or follow us on Twitter at or

About EIH Limited, Unit Press

EIH Press, A member of The Oberoi Group is one of the largest and most technologically advanced print production facilities in the country - a world-class, ISO 9001 certified, completely integrated press. Its extensive in-house infrastructure enables it to handle all kinds of print production including pre-press and post-production processes on an end-to-end basis.

Over the years EIH Press transformed itself into a high-performance strategic business unit. Serving a host of blue chip Multinational customers, delivering quality at par with the best in the world, meeting the most exacting standards and offering completely integrated print solutions. Please visit for more information.

For more information please contact:

Cathy Wang
Infoprint Solutions Company
+86 13902304159

Rajesh Rana
Beehive Priority Consultants
91 9930377 392