Jenne Smit joins CRON Europe as Vice President of Flexo Business Unit, EMEAR

•    CRON Europe further expands team to support growth in European CtP market share
•    Smit to bring graphic arts experience to new Flexo Division focusing on affordable high-resolution imaging for packaging and label

Dusseldorf, 12/04/2018: CRON Europe today announces the appointment of Jenne Smit as Vice President of the new Flexo Business Division, demonstrating a further commitment to growing CRON’s market share in Europe.

Smit joins CRON Europe with many years’ experience in the Graphic Arts and Packaging sector, most recently as Sales Manager, Europe, Eastern Europe and Central Asia for Xeikon (now part of Flint Group) where he oversaw the pre-press division. He has also previously worked for AGFA, Hagra and ECRM (now CRON ECRM) as well as running his own business. Jenne’s appointment follows the recent announcement that Stefan Werner is taking over as CRON’S Sales Director for EMEAR, following the retirement of Derek Sizer as CRON’s Regional Director.

“I’ve been following the progress of CRON Europe for some time so I’m excited to have the opportunity to join such a highly skilled and dedicated team,” comments Jenne Smit. “CRON has become a very serious player in Flexo pre-press machinery for packaging and labels, challenging the big names with market-leading expertise, developing very high quality yet affordable machines that deliver high-quality imaging and fantastic flexibility.”

Smit will be responsible for the growth of CRON’s expanding Flexo CtP and pre-press portfolio, including the highly efficient HDI Flexo H and H+ CtP series, which feature high power lasers that can deliver almost double the production speed of previous models, and achieve resolutions up to 9600 dpi as standard, ideal for fine labelling and packaging work. CRON offers an extensive selection of digital pre-press solutions for all kinds of packaging, labelling and commercial applications, compatible with a wide range of plate types, regardless of manufacturer.

“CRON’s reasonably-priced pre-press solutions are proving very popular because they allow printers and converters to bring pre-press in house, thereby increasing flexibility and reducing costs,” continues Smit. “With all the benefits of digital workflow, CRON machinery is proven in reliability, efficiency and excellent value for money.”

“We are delighted to welcome Jenne to the team as we continue to expand our operations in the packaging and labels sector,” says Stefan Werner, CRON Sales Director EMEAR. “Jenne will lead the new Flexo Business Division to consolidate our market position and establish CRON as the market leader in Flexo pre-press technology.”


About CRON

Since its founding in 1992, CRON has set its sights on redefining the direction of conventional oset print. Starting with image setting and moving to CtP, the company now provides a portfolio of integrated digital prepress technologies that improves the quality and eiciency of print workflows while reducing turnaround times and costs, as well as the point at which print runs become profitable. Today, CRON has four major strands to its business: advanced CtP solutions for UV, thermal and flexo plate exposure; precision oset plates for UV and thermal exposure sold under the Blackwood brand; integrated prepress peripherals; and precision inkers and instruments. Together these products not only streamline the platemaking process but also provide measurement and control of the final printed products, helping customers maintain and increase profitability.


For more information, regional contacts are:

CRON China (HQ):   , Jennifer Wang (Asia Pacific & Latin America) 

CRON Europe:          , Stefan Werner (EMEAR)

CRON ECRM:            , Don Langston (North America)

CRON Malaysia:       , Victor Wong   

The Bespoke Agency
Tamsin Denley
Telephone: +44 1737 215200