Mary Kay's 'Beauty That Counts' campaign creates change through cosmetics

Global Initiative Raises $11 Million and Counting To Transform Lives Around The World

DALLAS – May 18, 2017 – Products with a purpose never go out of style. Through Mary Kay Inc.’s global cause-related program, Beauty That Counts®, customers worldwide can make a difference in the lives of women and children simply by purchasing the one-of-a-kind new limited edition* Mary Kay ® Beauty That Counts ® Baked Cheek Powder.

In the U.S., from May 16 through August 15, 2017, Mary Kay Inc. will donate $1 from each sale of the limited-edition* Mary Kay ® Beauty That Counts ® Baked Cheek Powder in two new shades, “Kind Heart” and “Giving Heart.” The philanthropic campaign benefits The Mary Kay Foundation’s annual Shelter Grant Program which provides $3 million in funding each year in support of women’s shelters and survivors of domestic abuse. Mary Kay has a deep commitment to ending abuse and alongside The Mary Kay FoundationSM, has given more than $53 million to domestic violence prevention and awareness programs throughout the past 15 years. 

“Preventing and ending domestic violence is at the heart of Mary Kay Inc. and we would be unable to continue our work against abuse without programs such as Beauty That Counts®,” said Anne Crews, Vice President of Public Affairs for Mary Kay Inc. and a board member of The Mary Kay FoundationSM. “As one in four women in the United States will experience domestic violence in her lifetime, initiatives like Beauty that Counts® allow us to stand beside these women in our communities and show them that they are not alone. We hear them, we see them and we will not rest until each one feels safe in her own home.”

Since the Beauty That Counts® program began in 2008, Mary Kay has donated more than $11 million (USD) to charitable organizations worldwide. As a top beauty brand and direct seller in nearly 40 markets, each Mary Kay market participating chooses a local nonprofit organization to support that helps women and children in need.  

“As a company created by a woman, for women, it’s no secret that Mary Kay is dedicated to enriching the lives of women around the world. The annual Beauty That Counts® campaign is just one of the many ways members of the Mary Kay Independent Sales Force are using their businesses to create positive change,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “We’re proud to launch this initiative that gives every woman the opportunity to feel confident while giving back and ending the domestic violence epidemic.”

*Available while supplies last. 

About Mary Kay

At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact.  For more than 53 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries.  As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances. Discover more reasons to love Mary Kay at marykay.com  

About The Mary Kay Foundation

The Mary Kay FoundationSM was founded in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. Since the Foundation’s inception, it has awarded $34 million to shelters and programs addressing domestic violence prevention and more than $20 million to cancer researchers and related causes throughout the United States. To learn more about The Mary Kay Foundation℠, please visit www.marykayfoundation.org or call 1-877-MKCARES (652-2737).

Media Contact

For media inquiries please contact:
972-687-5332
media@mkcorp.com