New Hyper-HASE Polymer for Difficult-to-Thicken Surfactant Systems
CLEVELAND, March 4, 2010 – Noveon® Consumer Specialties of The Lubrizol Corporation (NYSE: LZ) introduces Novethix™ L-10 polymer, a new hyper-HASE solution for difficult-to-thicken surfactant systems. The new Novethix L-10 polymer thickens and controls the rheology of challenging surfactant cleansing systems such as mild, sulfate/amide-free shampoos and facial cleansers or very low surfactant content formulations for economy markets. A highly efficient, hydrophobically modified, alkali-swellable emulsion polymer designed for structuring most cleansing formulations containing anionic, nonionic and zwitterionic surfactants, Novethix L-10 polymer is also a cost effective improvement over many nonionic thickeners. It works synergistically with electrolytes and is an easy-to-use, cold-processable liquid.
Novethix L-10 polymer overcomes deficiencies generally found in surfactant systems containing nonionic thickeners, such as poor viscosity reproducibility, jelly-like flow aesthetics and instability when stored at elevated temperatures. Nonionic thickeners often require controlled heating and cooling protocols to achieve formulation reproducibility. Since Novethix L-10 polymer is an aqueous dispersion, formulations can be cold processed without the need for heat and long mixing times. The shear-thinning rheology of Novethix L-10 polymer provides smooth, honey-like flow and excellent temperature stability.
Key Formulation Benefits of Novethix L-10 Polymer
· Easy-to-use liquid form
· Cold-processable, requires no heat and short mixing time
· Excellent thickener for and provides clarity in low level surfactant formulations
· Cost effective alternative for nonionic thickeners, such as PEG-150 distearate
· Great structurant for mild, sulfate-free and nonionic formulations
· Can replace amides in cleansing formulations
· Enhances pearlescent appearance
· Stabilizes insoluble ingredients (oils, emollients, EGDS) and high oil-loaded body wash emulsions
Novethix L-10 polymer delivers aesthetically pleasing, smooth-textured flow properties and high clarity in a wide variety of cleansing applications. It can be used to create economy (low surfactant) clear or pearlized body washes and shampoos, and mild, sulfate-free, amide-free shower gels, shampoos and facial cleansers.
About Noveon® Consumer Specialties
Noveon® Consumer Specialties, a Lubrizol product line, offers a versatile line of ingredients with a long history of successful use in personal care, home care and pharmaceutical formulations. Key products include synthetic and naturally-derived rheology modifiers and thickeners, fixative polymers, surfactants, specialty silicones, emulsifiers, film formers, elegant sensory modifiers and pharmaceutical ingredients. In addition, Noveon Consumer Specialties offers a line of food hydrocolloids for unique natural food texturizers in human and pet food applications. Recognized brand names include Carbopol® polymers; Pemulen™ polymeric emulsifiers; Fixate™ hair fixative polymers, SilSense® specialty silicones; Schercemol™ and Hydramol™ specialty esters; methyl glucoside derivatives such as Glucamate™ thickeners and Glucam™ emulsifiers; Amidex™ and Sulfochem™ surfactants; and Diagum™ hydrocolloids.
About The Lubrizol Corporation
The Lubrizol Corporation (NYSE: LZ) is an innovative specialty chemical company that produces and supplies technologies that improve the quality and performance of our customers' products in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol’s industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers’ products, while reducing their environmental impact.
With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 19 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 6,700 employees worldwide. Revenues for 2009 were $4.6 billion. For more information, visit www.lubrizol.com.
All marks are owned by The Lubrizol Corporation.