New look Fruttissima jars

WorldPressOnline First Call - 18th May 2017 - Schwartauer Werke has redesigned the packaging for its classic Fruttissima fruit spreads.

Working with RPC Promens Consumer Kutenholz, the new-look pack now features a black lid, while the neck of the jar has been slimmed down and the shoulders widened so that the entire container looks more modern and sophisticated. The blow moulded polypropylene jar retains its volume and fill weight of 250g.

The aim of the redesign was to create a stylish look that better identifies the product as a fruit spread. RPC Promens Kutenholz’s Key Account Manager Björn Müller is delighted that the project has turned out so well and that Schwartauer Werke still relies on packaging solutions from RPC.

Fruttissima fruit spreads are available in Forest Fruits, Cherry, Raspberry, Strawberry and Apricot varieties.


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SALES/READER ENQUIRIES:

RPC Promens Consumer Kutenholz

Industriestraße 3

D-27449 Kutenholz

Germany

Tel: +49 (0) 4762 890

Fax: +49 (0) 4762 89239

E-Mail: kutenholz.sales@rpc-promens.com

www.rpc-promens.com

EDITORIAL ENQUIRIES:

Bob Bushby

Nielsen McAllister Public Relations Limited

Tel: +44 (0) 1332 293939

E-Mail: RPC@nmpr.co.uk