“We’re pleased to leverage breakthrough genetic science to create an innovative line of ageLOC products that continue to demonstrate impressive anti-aging benefits,” said Joseph Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. “It’s particularly satisfying for the ageLOC Future Serum to receive top honors in the New Beauty Choice Awards because the winners are chosen by thousands of avid skin care consumers and experts. We look forward to continuing to deliver a steady stream of innovative anti-aging products by building on our exclusive ageLOC science.”  

In recognition of this achievement, Nu Skin will be presented with a Crystal Beauty Award and ageLOC Future Serum will be featured in the winter 2012 issue of New Beauty magazine, on newsstands Jan. 1.

About ageLOC^® Future Serum

ageLOC Future Serum combines the most advanced anti-aging science and technology from Nu Skin to preserve the look of youth and reduce the appearance of aging. The scientifically tested anti-aging ingredients stimulate youthful cell renewal by 85 percent in only five days and 150 percent over time. Patented ingredient technology promotes youthful skin structure, stimulating collagen production by 150 percent. This formula is based on the ageLOC science that identifies groups of genes – Youth Gene Clusters – that can regulate how we look as we age. ageLOC science supports targeting and resetting these Youth Gene Clusters to their youthful patterns of activity.

About Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. The company’s scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC^® science that addresses aging at its source. The company’s anti-aging products feature the new ageLOC suite of products including the ageLOC Transformation daily skin care system, ageLOC Future Serum and the ageLOC Edition Galvanic Spa^® System II, as well as the ageLOC Vitality nutritional supplement. A global direct selling company, Nu Skin operates in 52 markets worldwide and has more than 825,000 independent distributors. Nu Skin is traded on the New York Stock Exchange. More information is available at http://www.nuskin.com.

Please note: This press release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the company's results of operation and strategy. These forward-looking statements are based on current information and expectations, and are subject to risks and uncertainties discussed in company filings with the U.S. Securities and Exchange Commission, which could cause the company's actual results to differ materially from expected results. The company undertakes no obligation to publicly update any forward-looking statement contained in this press release, whether as a result of new information, future developments or otherwise, except as may be required by law.