Packaging Speaks for the Products, “FCMG Future Area” of swop Will Show Innovative Packaging Ideas!

    Shanghai World of Packaging 2017
    Shanghai New International Expo Centre
    Shanghai, China, 07-10 Nov., 2017

  • interpack2017: green packaging is getting hot;
  • swop 2017 joins with “Packaging Family” to hold “FMCG Future Area” to show innovative packaging materials and productions;
  • Johnson & Johnson, Unilever, Yum!, GSK and other Global 500 companies pre-registered as visitors of swop;

New packaging materials are trends in the future

WorldPressOnline - If you had to make a list of the things that are most important for a product's success, packaging would undoubtedly be near the top. According to a 2015 Cone Communications and Ebiquity Global CSR study on consumer trends, 84% of respondents said they were very likely to buy a product if they thought it had social or environmental benefits like green packaging and related materials. You could say from that, that green packaging is now a trend.

interpack 2017, the world’s leading processing and packaging trade fair that concluded on May 10 reflected this trend fully. 2,865 exhibitors displayed their latest processing and packaging machinery, materials, technology and services, while 170,500 visitors from 168 countries worldwide visited this grand trade fair. Packaging material received significantly more attention than at the previous event. Mondi AG, RPC, Flex Films, Sun Chemical, BASF, SEDA, Amcor and other leading packaging materials and production suppliers displayed their latest innovations.

Mondi showcased a recent application of its ZipperPouch, developed with renowned tea manufacturer Twinings. With a unique structure, new look and feel that commands attention on the shelf—this package can be easily opened and reclosed. Developed for Orkla Foods Norway’s line of premium cold salads, the Twist Cup from RPC Superfos and RPC Promens combines a polyethylene thermoformed cup with a polypropylene injection-molded lid—a unique, standout package for the cold salad segment. The PP lid locks into grooves on the cup with an audible click, letting consumers know the cup has been properly closed. Amcor Flexibles exhibited New Vento coffee bag, which provides degassing without a hard valve or extra processing steps. Additionally, the film runs on existing filling machines, with no equipment investment required. According to the data collected, roasters running three shifts on one machine could save on average 280 hours of downtime and up to 10% annual cost savings due to increased production efficiency. Plastic film field also has a new discovery, including the two new co-polyamides bio-based Ultramid Flex F38L developed by BASF, a new polyester (PET) film, F-PDP from Flex Films, which could be digitally printed without any need for priming or coating, saving the typical steps and cost of treating the surface of films prior to printing.

swop will benefit from global networking and expertise of interpack

These general packaging trends seen at interpack 2017, will also play a role at swop 2017, held from 7-10, November at Shanghai International Expo Center. In 2016, Messe Düsseldorf GmbH, the organizer of interpack, realigned itself and regrouped both the leadership and operative responsibilities for processing and packaging trade fairs inside and outside Germany into interpack alliance. swop, as one member of interpack alliance will benefit from this. So far swop has received strong support from worldwide packaging related associations, including FPE, UCIMA, VDMA, and etc. It is estimated that swop 2017will occupy 60,000 m2 of Shanghai International Expo Center and gather 1,000 exhibitors, including national pavilions from Germany, USA, Spain, Italy and etc.

Joining Hands with “Packaging Family” to Expand and Upgrade the “FMCG Future Zone”

To make the latest packaging advancements available to end users in food, daily chemicals, cosmetics, pharmaceuticals and other fields, swop 2017, has joined hands with “Packaging Family”, a pioneering exchange platform established by a group of enthusiasts pursuing a dream of “big packaging”, as long-term strategic partners. They are committed to building the “FMCG Future Zone” and serving all kinds of FMCG end users. Compared with the “Packaging Materials & Products Zone” of last year, this year’s FMCG Future Zone will be three times as large with a more distinctive theme. It is expected to attract more than 600 well-known manufacturers of various packaging materials and products both domestically and abroad, covering plastics, metals, glass, paper products, wood products, printing ink and adhesives. Now RPC, Jingli Can, BeautyStar and other 100 more packaging materials suppliers have confirmed to exhibit at FMCG Future Area.

Johnson & Johnson, Unilever, Yum!, GSK and other Global 500 companies pre-registered as visitors of swop;

Since the launch of visitor pre-registration, many established FMCG enterprises have registered for swop 2017, including Yum, Pepsi, Bright Dairy, Abbott, Unilever, COTY, Johnsons and Nivea. More than 30,000 visitors of the packaging, purchasing, engineering and other decision-making departments from the food, beverage, confectionery, bakery, pharmaceuticals, cosmetics, non-food, and industrial commodities industries are expected to visit.

For more information, please visit website swop is also present on facebook at providing exhibition updates and announcements.


- End -


Press Contact:

Ms. Echo Li

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel   +86-21-6169 8337

Fax  +86-21-6169 8301


Ms. Minna Mui

Adsale Exhibition Services Ltd.

Tel   +852-2516 3343

Fax  +852-25165024


Ms. Cheng Jianying

China Center for Food and Drug International Exchange (CCFDIE)

Tel   +86-10-8221 2866

Fax  +86-10-82212857


Organizer Background Information

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at


Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd was established in Hong Kong in 1978. It is the organizer of Chinaplas which is Asia’s no. 1exhibition on plastics and rubber industries. Adsale is also the organizer of Sino-Pack, Sino-Label and Printing South China. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across 20 industries, including plastics &rubber, textiles & garments, building & lighting, power & electrical equipment, automobile & auto accessories, packaging technology & products, printing &labels, woodworking & furniture, heating &boiler technology and so forth, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has liaison offices in Beijing, Shanghai, Shenzhen and Singapore, with a staff of over 300.


China Center for Food and Drug International Exchange

China Center for Food and Drug International Exchange, as an independent institutional legal person, is a public institution affiliated to China Food and Drug Administration (CFDA). By centering on the functions and work priorities of CFDA, CCFDIE undertakes international exchanges and cooperation through non-governmental channels, organizes and implements international exchange and cooperation programs among enterprises, scientific research institutions, social organizations, foundations as well as foreign institutions.