Pack&gift has kept its experiential promise

WorldPressOnline First Call -  In a climate of strikes, unfavourable weather conditions and Paris at a standstill, Pack&gift managed nevertheless to slip through the net and attain its objectives: to deliver its batch of innovations, share market information, and mobilise young entrepreneurs and large corporations alike.

By way of the stands, the conference programme and the Shopping by Pack&gift space, the customer experience was the thread running through this exhibition. Let us look back at the highlights of this 11th edition...

The exhibitors

A pool of experts in customisation techniques,    boxes    and    cases, promotional accessories and merchandising products profited from Pack&gift to unveil their bestsellers and their    latest    launches. These will all be listed in the IT BOOK, a compilation of all the exhibitor solutions and know-how, sent to the visitors after the show, to make the Pack&gift experience last.

“Pack&Gift allowed us to introduce our innovative solution to market players. We obtained very promising prospects thanks to the show."
PIY RIBBONS

“Good trade show during which we made very beautiful meetings. Future projects are part of our development strategy.” LA PAPOTERIE

Won over by their first participation, the new exhibitors praised the quality of the contacts, including some that led to firm orders with French and international customers!
"Really happy, we met up with some really great brands," SHOWROOM 35

“Our participation in Pack&gift fulfilled all our objectives: to have an impactful and differentiating stand, to bring us visibility to reinforce our notoriety, to recruit new accounts and to stage our digital offer both on the pack and on the gift. Mission accomplished! “ANAIK

The conferences

The star brands of the moment came to unveil the secrets of their success, and shared with a packed and captive audience their vision of the market, from packaging to retail. SILLAGES PARIS, LABOTE, LE CHOCOLAT DES FRANÇAIS, CABAIA, BIG MOUSTACHE, LE PETIT BALLON: new, young entrepreneurs who have taken by storm the cosmetics, wines & spirits and food markets, making their incursion into territories occupied by traditional brands and attracting consumers of a kindred spirit and who are looking for "fun".

There was popular acclaim for the speech by Guillaume Gibault*, young founder of Slip Français - specialised in the sale of "Made in France" underwear - for whom nothing is impossible, and who demonstrated that his way of communicating has played an essential part in his success.

*Winner of SME Manager of the Year at the Company Managers Awards, held that same evening.

Shopping by PACK&GIFT
This pop-up store in the heart of the exhibition was an unmissable stop on the visitor itinerary.

A true showroom of exhibitor applications and know-how, with its Scent Bar, Photo Booth and Barber Shop corner, this space was a real hit with visitors. It was complemented by a customisation zone, where ORIOL & FONTANEL, GRAVOGRAPH, TASCO, EPSON and PIY RIBBONS satisfied visitor requests, instantaneously.

Awards ceremony

Fabrice Peltier (Designer), Florence Bray (LSA), Henri Saporta (EMBALLAGES MAGAZINE), Cédric Lemaitre (CLARINS) and Clémence Monteyremard (Champagnes LANSON) gave their "jury's favourite" award to CEVENPACK for its communicating cork: a glass stopper that is a truly customisable communication object

As for the visitors, their vote went to the SHOPLUXE solution, with its 24-compartment pivoting case, each face of which conceals behind a hinged door 24 drawers fitted with a ribbon, the size and colours of which can be varied as desired: a creative and relevant concept for multiple functionality, between merchandising and collectible.



Pack&gift, let’s play product !

IDICE organises trade shows and events: LUXE PACK MONACO, LUXE PACK NEW YORK, LUXE PACK SHANGHAI, LUXE PACK LOS ANGELES, PACK & GIFT, 3D PRINT and FIP SOLUTION PLASTIQUE. IDICE belongs to the INFOPRO DIGITAL Group, a leading information and professional services group (2700 employees and a turnover of €360 million) covering several key sectors of the economy: construction, automotive, industry,insurance and finance, retail, tourism, and local authorities.

Contact: Laurène VUCHER / lvucher@idice.fr / +33 (0)4 74 73 16 90