PENTAWARDS 2010 AWARD CEREMONY
WorldPressOnline First Call - World Expo event to recognise creativity and design excellence
To demonstrate their support of industry development and innovation, Avery Dennison has sponsored a category in the 2010 Pentawards.
The special AveryDennison prize will be handed over during the Pentawards ceremony which will be held on 30th September, at the World Expo 2010 site in Shanghai, China.
Avery Dennison sees sponsorship of the Wine, Champagne and Spirits category as an effective way of recognising and encouraging creativity and design excellence. It is part of the company’s ongoing commitment in supporting the growth of the self-adhesive label industry and ensuring that brand owners have access to eye-catching new technologies that will make their products stand out in the marketplace.
As well as receiving the Pentawards trophy and certificate, the best winner out of the Wine, Champagne or Spirits categories will have the opportunity of designing a new set of front, back and neck labels for wine or spirits. A limited number of the labels will be printed, with acknowledgement of the designer, Avery Dennison and the printer on the back label. This part of the prize is valued at up to €6000.
The winner will be announced on 30th September and Avery Dennison will broadly promote the winning design worldwide. Such exposure to the global market will demonstrate the designer’s competence and creativity, and provide a significant image boost. By supporting and encouraging designers around the world, Avery Dennison is helping to ensure that innovation continues to be a significant feature of its partnership with end users and the wider packaging industry.