RPC Promens: Technically-challenging pack adds value

WorldPressOnline First Call - 16th February 2017RPC - Promens Industrial Plenmeller is producing a bespoke blow moulded HDPE container for Carlube AdBlue® from Tetrosyl, the largest manufacturer and supplier of car care products in Europe.

Created by RPC Design, the 3.5 litre pack features a special recess in the back which is able to accommodate the long flexible spout that is used to dispense the AdBlue® by providing easy access to the many differently-located vehicle filler caps.

This technically-challenging requirement was achieved by increasing the capacity and footprint of the container and at the same time realigning the spout within the footprint.

Another benefit of this solution is that it leaves the front of the container completely clear for labelling in order to maximise brand presence on shelf. User-convenience is further enhanced by the large handle and wide base for controlled pouring.

AdBlue® is the trademark for a Urea solution that needs to be added to diesel engines with SCR (Selective Catalytic Reduction) systems to reduce Nitrogen oxide emissions. The new Carlube 3.5 litre pack is the result of careful study of the consumer market by Tetrosyl, which concluded that this was the optimum size for the top-up market, combining the right amount of liquid with an easy-to-handle container.

The new pack has been extremely well-received in the market,” comments Shazad Shah, Tetrosyl’s Product Manager - Lubricants & Winter.

We have been delighted with RPC’s contribution to the project, in particular their responsiveness to our requirements.”

Ends

SALES/READER ENQUIRIES:

RPC Promens Industrial Plenmeller

Plenmeller Works,

Plenmeller, Haltwhistle,

Northumberland,

NE49 0HN,

United Kingdom

Tel: +44 1434 325200

Fax: +44 1434 320136

E-Mail: plenmellersite@rpc-promens.com

www.rpc-promens.com

SALES/READER ENQUIRIES:

RPC UK Design

Higham Ferrers Bypass,

Rushden,

Northamptonshire,

NN10 8RP,

United Kingdom

Tel: +44 1933 414855

Email: b.lodge@rpc-design.co.uk

EDITORIAL ENQUIRIES:

Bob Bushby

Nielsen McAllister Public Relations Limited

Tel: +44 (0) 1332 293939

E-Mail: RPC@nmpr.co.uk