Shanghai World of Packaging (swop) 2019 continues to grow

 Shanghai World of Packaging (swop), hosted every two years by Messe Düsseldorf (Shanghai) Co. Ltd and Adsale Exhibition Service Ltd, is developing rapidly. The upcoming edition will take place from 25 to 28 November at the Shanghai New International Expo Centre.  The exhibition area is expanded by 20% compared with that of the previous edition, with five halls and a supporting programme. swop addresses the eight key target groups: foods, beverages, confectionery, baked goods, pharmaceuticals, cosmetics and daily care products, non-food and industrial goods. The trade fair thus offers an extensive trade platform for manufacturers of machines and materials in the packaging industry and the related processing industry. Registration for the trade fair is now open at


Proven success: SAVE FOOD and FMCG Future Zone

After the extremely successful premiere in China of SAVE FOOD during swop 2017, this segment in 2019 will once again focus extensively on solutions that contribute to curbing food waste and loss. A conference and a special presentation will take place in cooperation with The Food and Agriculture Organization of the United Nations (FAO) in Hall N2 and will illuminate approaches along the entire value chain, from the field to our plate.


The special “FMCG Future Zone” was well received in 2017. In 2019, it will once again present trends about the most diverse materials, technologies and designs in the segments of food, cosmetics and pharmaceuticals, stretching across around 12,000sq.m. In cooperation with PKG Family, a leading organisation in this field in China, the zone allows a direct connection with renowned companies in the aforementioned segments.


components – a meeting point for the supplier industry

In Hall N4, “components” was inspired by the trade fair of the same name in Düsseldorf, which has taken place parallel to interpack since 2014. Exhibits from the fields of drive, control unit and sensor technology await visitors, along with software, machine components as well as complete automation systems and integrated automation solutions. This makes this exhibition attractive for companies that offer packaging and process technologies to customers in the eight key target groups from food to industrial goods.


Premiere of special topics e-commerce logistics and packaging as well as packaging printing 

The special presentation on e-commerce logistics and packaging is a brand new addition to swop 2019. Here, smart automation solutions including robotics particularly take centre stage. The special presentation on the complex issues surrounding packaging printing takes a closer look at trends in the fields of post press and converting, cardboard packaging, printing equipment, pre-press and digital printing as well as corrugated materials including paper, colours and consumables.


For further information on these topics and up-to-date information on the trade fair, please visit




Press Contact

Messe Düsseldorf (Shanghai) Co.,Ltd,                    

Echo Li

Tel: +86-21-6169 8337


Roxanne Cai

Tel: +86-21-6169 8313


Adsale Exhibition Services Ltd.

Ivy Chui/ Christina Chow

Tel: +852-2516 3363/3523