SPEEDY ONE-STOP SOLUTION FOR CHEWING GUM

WorldPressOnline First Call -

Mondelēz International, already a major customer of the RPC Group, was seeking a standard pack for the launch of its Trident chewing gum brand into the German market that could be produced within a short timeline without significant investment.

Working together, the RPC Bramlage and RPC M&H Divisions devised a solution combining two standard products – the 100ml Pharma bottle from RPC Market Rasen (M&H Division) with the Pharma Secure closure from RPC Massmould (Bramlage Division).

The round Pharma bottle offers light weight, easy handling with a large decoration area for effective branding. The Pharma Secure closure incorporates a tamper-evident band for product security and features a finger lift for easy opening by the consumer.

The entire project was co-ordinated by Uwe Bühler, RPC’s Key Account Director for Mondelēz International, providing the customer with a single point of contact throughout.

SALES/READER ENQUIRIES:

RPC Massmould

Massmould Ltd

Maulden Road

Flitwick

Bedfordshire

MK45 5BZ

Tel: +44 1525 718718

E-Mail: gcsmarketing.network@gcs.com

SALES/READER ENQUIRIES:

RPC M&H Market Rasen,

Gallamore Lane,

Market Rasen,

Lincolnshire,

LN8 3HZ,

United Kingdom

Tel: +44 1673 840200

Fax: +44 1673 840240

Email: sales@mh-marketrasen.com

EDITORIAL ENQUIRIES:

Bob Bushby

Nielsen McAllister Public Relations Limited

Tel: +44 (0) 1332 293939

E-Mail: RPC@nmpr.co.uk