The Beauty of Nature and Botticelli’s “Primavera” in the 2019 Lecta Calendar

Barcelona, December 2018

An elegant proposal entitled Flora Renaissance

Lecta welcomes 2019 with its new annual calendar featuring distinctive details from the arrival of spring in Sandro Botticelli’s “Primavera”, where the young goddess Flora is seen decorating nature with flowers and plants in her path.

Beyond the beauty and symbolism of the mythological and pagan figures in this famous work of art, Lecta offers a new vision showcasing the abundant, colorful floral and plant world of the Tuscany spring, which Botticelli renders with extraordinary precision and elegance in his monumental painting.

Flora’s headdress. The folds in her tunic. The grass in the meadow. The fruit trees of the forest are among the 12 attractive, original selections enhanced by the quality of the GardaPat 13 KIARA paper on which the calendar is printed.

With this Italian Renaissance masterpiece, Lecta completes the trilogy of calendars devoted to reproducing great works of art on its premium paper for the publishing industry.

For more information, please visit www.lecta.com

ABOUT LECTA

Lecta is a leading European manufacturer and distributor of specialty paper for labels and flexible packaging, coated and uncoated paper for publishing and commercial printing, and other high value-added print media.

All of Lecta’s manufacturing sites are certified to the strictest environmental standards – ISO 14001 and EMAS – and hold PEFCTM and FSC® chain of custody certificates. Furthermore, all Lecta sites have successfully completed audits for ISO 50001 energy efficiency, ISO 9001 quality and OHSAS 18001 occupational health and safety certification.