London – Natural & organic personal care product sales are growing at a
healthy rate in the US. New research by Ecovia Intelligence (formerly Organic
Monitor) finds the market share of natural & organic products is approaching
10 percent. As will be presented at the Sustainable Cosmetics Summit (www.sustainablecosmeticssummit.com), two major trends are characterizing the US market: increased
segmentation and labels.
Segmentation is occurring whereby natural
& organic brands are targeting specific consumer segments. Dedicated ranges
for baby care, expectant mothers and men are already established, however new
brands are focusing on more targeted segments such as teenage girls and health
enthusiasts. One such example is the Good For You Girls brand.
Brands are also developing natural &
organic ranges for specific applications. A number of such anti-ageing skincare
products are now available. Brands like Tata Harper and REN have introduced
anti-pollution skincare products that protect and heal skin from air pollutants.
The Canadian company Novia Scotia Fisherman has developed natural skincare
products for extreme weather conditions.
Ethical labels are also becoming prominent.
The butterfly logo of Non-GMO Project Verified, well-established in the food
industry, is making headway on natural & organic personal care products.
Almost 500 products are now certified, confirming no genetically modified
ingredients are in product formulations. Andalou Naturals, Dr. Bronner’s Magic
Soaps, and EO Products are some of the highest adopters of this scheme.
Fairtrade, vegan and gluten-free labels –
as well as the traditional natural and organic labels - are also becoming more
visible on personal care products. Thus, it is becoming increasingly common to
see three or more labels on product packs.
The natural & organic personal care
products market is becoming increasingly competitive. Brands are taking a
segmented approach and / or investing in labels to differentiate their products
in a crowded marketplace. The question is how these trends will sustain
themselves as the market evolves.
The upcoming Sustainable Cosmetics Summit
will have a dedicated session on natural & organic personal care products,
giving a market update and discussing the implications of these developments…
About the Sustainable Cosmetics Summit
Since 2009, the Sustainable Cosmetics Summit has been covering
sustainability issues in the cosmetic & personal care industry. The North
American edition will be hosted at the Park Central New
York on 3-5th
May 2017. More information is available from www.sustainablecosmeticssummit.com
About Ecovia Intelligence
Intelligence (formerly known as Organic Monitor) is a specialist research, consulting
& training company that focuses on global ethical product industries. Since
2001, we have been encouraging sustainable development via our services
portfolio: market research publications, business & sustainability
consulting, technical research, seminars & workshops, and sustainability
summits. Visit us at www.ecoviaint.com
further information, please contact:
Ms. Janina Wolfert
PR & Marketing Events
Tel: (44) 20 8567 0788