Thomaston, Suresnes, February 2010

Great worldwide growth anticipated for skin whitener/lotion market segment…

WorldPressOnline First Call - The Rexam Nea lotion pump – elegant, neutral and developed for the world’s most challenging formulations – has been chosen by the international personal care product firm ANNAYAKE, for its launched Blanc Japan Whitening Serum, a skin preparation with consumer appeal in China, Japan, India and beyond.

The elastomer- and metal-free Nea lotion pump is engineered to provide the completely neutral formula flow such skin preparations require, thanks in part to the fitting of a glass ball within the mechanism to eliminate formula discoloration. Further, the Nea’s advanced ergonomics and aesthetics combine to enhance the overall end-user experience with silky smooth operation.

“Our sleek Nea pump opens exciting new product development opportunities,” said Virginie Lemeunier, Product Manager – Lotion, Rexam Personal Care. “In this case, ANNAYAKE’s use of the Nea underscores the great potential for advanced dispensing technology in the accelerating skin lightener market, which some industry analysts predict will reach global sales of $10 billion by 2015.

“This category growth -- dependent on dispensers capable of handling such advanced formulations -- will be driven by new applications for men, as well as women, and for increased application in the general body care category, as well as for the face,” she said, noting that in the Asia-Pacific region, light complexions are frequently regarded as a beauty ideal amongst consumers.

Designed to handle even the most viscous, sensitive and natural skin care products, the Rexam Nea operates with the lightest fingertip pressure, Lemeunier said. It is quick to prime, does not splatter or block and is available with actuators in a range of colors and transparencies, for optimal product development flexibility. Rexam supports the Nea with a fully-integrated, end-to-end production network throughout the Americas, Europe and Asia, for enhanced customization capability and reduced time to market.

ANNAYAKE treatments are developed according to cutting-edge techniques in the company’s Japanese research laboratories and use active, natural ingredients based on innovative formulas, with delicate textures. According to the firm, “each new ANNAYAKE treatment is an event in the cosmetics industry.”

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About Rexam Personal Care Division
Formed in 2007, the Rexam Personal Care Division is a leading supplier of advanced packaging solutions with unsurpassed global capabilities that attract the world’s most innovative, demanding and respected beauty, personal care and home product manufacturers. It is one of three division that share powerful product commonalities under the Rexam Plastic Packaging umbrella.

The Rexam Personal Care Division offers its customers enhanced one-stop supplier capability and industry-leading customer service and product innovation capability. The Division is organized around 3 specific markets: Cosmetics, Toiletries and Houshold Care. Internal efficiencies are enhanced through sharing of company assets, resources, technologies and best practices.

The Division is among the market leaders in fragrance pumps, lotion pumps and cosmetic closures, and is the industry leader in samplers and one-touch, mechanical foam dispensers. We also lead the world in lipstick packaging and we are second in make up cases. We are also the leading household care producer of custom and high-volume products, with special expertise in innovative package design and engineering, multi-shot molding, in-mold labeling and a full range of value-added capabilities for the global custom injection molding business.

The Rexam Personal Care Division’s customers includes signature brands such as P&G, L’Oreal, YSL, LVMH, Unilever and many others, throughout the Americas, Europe and Asia. It is a powerful worldwide provider of packaging solutions that builds brands and delivers enhanced bottom lines in the process.

About Rexam
Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company.

We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us - leadership in our industry, our commitment to innovation and our passion to deliver exceptional value.

Following the acquisition of O-I Plastics, Rexam’s sales from ongoing operations are approximately £4.6 billion. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information on Rexam, visit www.rexam.com


Contact:
Rexam Personal Care
Martin Kleinman, PR consultant: +1-718-398-4009
mkleinman@nyc.rr.com
www.rexam.com/personalcare