|
|
Home
Sponsors| Partnership |
| Sponsored By |
||||
 |
Duomedia Public Relations and WorldPressOnline Sign up Partnership Agreement |
- Professional on-line press release distribution with added value - |
|
Paris (France), September 25, 2007 – Duomedia Public Relations, specialist in trade marketing public relations for technology and graphic arts markets, and WorldPressOnline have signed a partnership agreement to offer professional PR distribution services with added value to companies seeking an international channel for their press announcements. Companies are using public relations and advertising to enhance visibility, increase brand awareness and product recognition, thus growing market share and sales revenues. WorldPressOnline offers a powerful easy-to-use and efficient way to manage a company’s international communication with the world trade press. Duomedia will offer the WPOL services as of October 2007 to printing & prepress, signage, packaging & labeling markets within a drupa WPOL PR service pack - including distribution of news releases with pictures, press cutting service, a dedicated virtual exhibit, drupa media pack access, newscalls and editorial helpdesk. For each new client we start with a short audit to determine his needs and provide professional advice on how to maximize international public relations, advertising & marketing communication efforts. Additional public relations and marketing services include customized copywriting of press releases, translations, media planning & buying, newsletter and testimonial production in print or as video output and PR/media training. In addition to the drupa WPOL PR service pack there is also a yearly PR service pack allowing for distribution of day to day news to specialized trade press. “We are very pleased with this cooperation. Duomedia is ideally suited to support the graphic arts market as they can advise clients on content, messaging and offer additional PR services adding value to the distribution of press announcements.” comments Françoise de Puysegur, Director of WorldPressOnline. “WorldPressOnline is successfully used by companies like EskoArtwork, API, Drent Goebel, Iggesund, Korsnäs Frövi, Stork and many others since 2000. Especially with drupa coming up it will be crucial for exhibitors to profile them in the market and offer journalists a fast and easy access to their press information. Magazines appreciate the press release archive and company contact information, which is updated on a regular basis.” WorldPressOnline creates for each client a dedicated media list from thousands of global trade publications and editors, distributing press information only to those publications relevant to the subject. Furthermore companies can update their virtual exhibit with contact information, corporate profile and images. The tracking system allows them to view which publications are interested in what press information, so they can efficiently follow-up afterwards, they also benefit from a link with their web site to increase the traffic. Anja D’Hondt, Managing Partner and Founder of Duomedia, comments: “We believe there is still a need with many companies to rely on additional external services to complement their in-house marketing & PR department in view of creation, localization and distribution of press materials to efficiently reach the targeted trade publications. We provide clients a helpdesk with first-line response to PR queries, applying our market expertise and technology know-how. This approach results in delivering higher quality press materials to the journalists, which is vital to stand out considering the amount of press releases journalists receive daily around a drupa period. Furthermore we can guide clients in maximizing efforts by building a balanced and successful media plan to increase brand visibility.” About WorldPressOnline www.WorldPressOnLine.com. Founded in 2000, WorldPressOnline is a global online platform for fast and easy distribution of press releases to the world trade press in packaging, publishing, printing, beauty & wellness. WorldPressOnline addresses client key communication needs by offering a targeted distribution to the relevant media saving time and money, and raising company visibility. WorldPressOnline offers a dedicated virtual exhibit, accessible around the clock for clients and journalists. WorldPressOnline serves international clients such as Ahlstrom, API, Drent Goebel, EskoArtwork, ExxonMobil, Iggesund, Korsnäs Frövi, Kürz, Mark Andy, M-Real, Omet, Sleever International, Stora Enso, Stork, UPM Kymmene, Walki and many more. For more information visit www.WorldPressOnLine.com About Duomedia Public Relations As European marketing public relations expert, Duomedia offers press relations, copywriting and localization services to technology multinationals and start-ups. Duomedia operates internationally in Graphic Arts, Packaging & Labelling, Information Technology, Automotive and other technical and industrial markets. Founded in 1999, Duomedia has a proven track record in proactive marketing public relations programs to establish brand awareness and raise market visibility for its clients. Duomedia's multilingual team is located near Brussels (Belgium), supported by a network of Regional PR Consultants in Paris, London, Frankfurt, Munich, Milan and Barcelona. More information on duomedia.com. Editorial Contacts : Anja D’Hondt | Duomedia Public Relations T +32 2 454 85 51 | anja.dh@duomedia.com Françoise de Puysegur | WorldPressOnline T + 33 (0) 1 64 49 55 12 | fdepuysegur@worldpressonline.com |
|
| Copyright© 2001-2008 WorldPressOnLine SAS. All Rights Reserved By using this site you agree to these Terms and Conditions |
