Roanoke, VA March 1: Corrugated Container Corporation (CCC) has long been recognized in the brown-box production and manufacturing industry, and they are launching a new brand that focuses not only on brown-box, but on all their capabilities with an emphasis on point-of-purchase (POP) and packaging containers and displays.

While they’ve had the capability and talent to structurally and graphically design POP and packaging for many prominent customers in areas such as food, automotive, clothing and pharmaceuticals, they recognized that their marketing missed the mark in telling their current and prospective customers about all their great capabilities.

“We have some terrific customers who’ve been working with us for their brown-box needs for a long time, who need to find out about all the basic and high-end POP and packaging we’ve been creating. Working with us on all aspects of their packaging and shipping can truly help reduce costs, streamline production, and save them time logistically. It was time to ensure all our marketing materials were focused on supporting all we can do,” says David Higginbotham, one of CCC’s founder’s sons who is the President.

Working with Karen Chase of 224 Design (www.224design.com), the old CCC image was completely overhauled. “They had a collection of high-quality, colorful and intelligent displays, and they really seemed to take the time to find creative ways to solve even brown-box dilemmas for their clients. The new brand truly positions them in a more creative, colorful and fitting place within their industry,” says Chase.

Starting March 1st, sales reps for CCC will march into the field with newly designed business cards and stationery. They’ll also have on hand a new brochure that provides a brief overview of their capabilities. The brochure is a culled-down version of what is a new, very extensive website at www.cccbox.com. The website features a portfolio, a timeline, samples and descriptions on all their standard products, as well as information on their custom POP and display program. Interested prospects, can even fill out a simple online form to request a quote. In addition, with the aid of SiteVision, Inc. (www.sitevision.com), an internet application development and hosting firm, they’ve created a web-enabled library system that permits marketing representatives in multiple states with local, regional and national customers to access a single application to display and select concepts or past projects for their customers to view and evaluate.

The CCC logo, a registered trademark, will remain the same. A new tagline, “where creativity unfolds,” makes reference to the fact that CCC is no longer just a manufacturer, but can also be a true graphics and structural design resource.

Corrugated Container Corporation (www.cccbox.com) provides exceptional quality, custom-designed POP temporary and permanent graphic displays for all industries, with an emphasis in automotive, food, beverage, clothing, pharmaceuticals and cosmetics industries.

Contact: John Higginbotham
Firm: Corrugated Container Corp. www.cccbox.com
Address: 6405 Commonwealth Drive, SW, Roanoke, VA 24018-5159
Phone: (540) 774-0547
Fax: (540) 989-4096