An ingenious microwaveable packaging solution is extending the ambient shelf life of one of H.J. Heinz Company Australia Limited’s (“Heinz Australia”) new Greenseas® product ranges.

The packaging is a robust plastic pot that has been thermoformed at RPC Bebo Nederland in a layered construction combining polypropylene (PP) and ethylene vinyl alcohol (EVOH) polymers. It incorporates an oxygen scavenger which is used to capture oxygen within the barrier layer of the sealed pack before it reaches the food. This process minimises any food deterioration, particularly in colour and flavour, ensuring the high quality of the product is maintained on-shelf.

This packaging is used for Heinz Australia’s new Greenseas ‘lunch bite’ range, a delicious snack that combines tuna with a variety of exciting flavours, such as green curry with rice, and sweet chilli noodles. With the help of this innovative technology, this range can be enjoyed straight from the pot or easily heated in a microwave.

To further enhance this new product range and for consumer convenience, an integral spoon has been included together with a printed cardboard outer pack that doubles as a practical stand for microwaving and a tray to avoid handling the heated pot. The sides of the cardboard are perforated; when ready for use, the consumer simply tears off the top part of the cardboard leaving only the base.

“RPC’s contribution to this innovative packaging format has been an essential element of this product range’s success,” confirms Melissa Clayton, Senior Product Manager – Seafood at H.J. Heinz Australia. “The use of an oxygen scavenger ensures that consumers will experience the full flavour that goes into every pot of Greenseas ‘lunch bite’.”

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SALES/READER ENQUIRIES:
RPC Bebo Nederland B.V
Enterseweg 7
7471 SB Goor
The Netherlands
Tel: +31 (0) 547 281 111
Fax: +31 (0) 547 271 275
E-Mail: info@rpc-bebo.nl
www.rpc-bebo.nl


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Bob Bushby / Simon Kinnear
Nielsen McAllister Public Relations Limited
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E-Mail: info@nmpr.co.uk