What is Content Marketing in Digital Marketing?

What is Content Marketing in Digital Marketing? Digital Marketing is the new-age course to advertise a brand. Many Companies switch to digital marketing.

Digital Marketing is the new-age course to advertise a brand. Many Companies switch to digital marketing from traditional marketing. With the wave of digitization, content marketing in digital marketing has built itself an essential place in the world today.

To put forward the idea of content marketing encompasses creating and distributing captivating, meaningful, consistent content purposefully to gain and retain the target audience and eventually make the business profitable. 

There are manifold types of digital marketing – Social media marketing, pay-per-click, SEO, email marketing, online PR, inbound marketing, affiliate marketing, native advertising, sponsored content, marketing automation, and content marketing.

Strong content is the backbone of marketing. Most digital marketing revolves around content. That is why there is a famous saying – “Content is the king!

Inclusions – Content marketing

The basic function of content marketing is brand awareness, traffic growth, and lead generation.

There are branches of content: blog posts, articles, infographics, ebooks, whitepapers, charts/graphs, emails, newsletters, webinars, guides, opinion posts, videos, vlogs, podcasts, press releases, user-generated content, company news, memes, interviews, resources.

The bottom line is that content can be of any type but is serviceable only if it offers its viewers, readers, or listeners value.

To market your content, there are three fundamental ways :  

  • Address the problem
  • Acknowledge the stress and inconvenience caused by the problem
  • Offer a solution.

Bring the right attention to your brands, address your target audience, and offer value through your products and services; content marketing is the catalyst here. 

Content Marketing is the voice. 

Content Marketing is the voice

Posters, Banners, TV advertisements, blog posts, everything that you see around is content; brands communicate to their audience through content.

They voice out the problems and offer a solution, via content which could be a popular celebrity speaking to you about fresh, fragrant clothes or a blog post on ‘how to manage curly hair’ and suggesting their products.

It has become a medium through which brands interact and understand their consumers. A crisp, clear, and apt content that has been marketed well spreads awareness, brings the right attention, and proves profitable to its company.

To bring place effective content marketing:

  • Define what your brand
  • Define your product
  • Map your target audience
  • What is your brand voice?

These are the primary steps to bring in place powerful content marketing and brief the content creators you employ about the four points. 

78% of people prefer to know the company through articles rather than ads. 

With content marketing, the firm becomes an entity that interacts with its audience on social media, FAQs, feedback, blogs, etc. 

Large firms or small, all prefer content marketing. 

Most influential brands follow a marketing orientation. This helps them learn consumer preferences and how to attract potential ones. They studied how the world has fostered the idea of digitalization and has leveled up marketing strategies.

Hence content marketing has been adopted and refined by leading brands globally.  Small businesses take up the large firms’ strategies and study these case studies and implementations and experimentations to build their business.

Knowing that content marketing works and is lucrative, they have employed content creators and digital marketers. 48% of marketers devote at least 10% of their budget to content creation. 

Content Marketing as a career

Content marketing may not have been prominent up until now; however, it has been established to be a lucrative job prospect. The content marketing industry has been expanding at 16% compound annual growth since 2016.

This growth has translated into abundant job openings. Businesses want to scrape together the workforce for content marketing. 

Writers now have a plethora of career choices; they aren’t confined to novelists, poets, or journalists. Content marketing has been flourishing for companies. That’s what makes these jobs in demand; companies are willing to invest more in content creation and marketing, resulting in remunerative pay. 

Inside the industry of content creation, one has plentiful exposure to learning, each day there is so much and so many things to write about, one day you may be assigned to write about something you have close to zero knowledge of, but you would learn to research on it and gradually know what to filter from the surplus resource and alter them in your writing, ultimately producing optimum content for a brand.

With several years of working in this medium, you’d realize that for you, words flow when a topic triggers them.

Stumbling upon the requirements – There aren’t many! Some skills that need to be polished perhaps, if you have these basic ones:

  • Writing (Obviously!)
  • Fluent in a language (This should be the language that you are planning to write in)
  • Grammar 
  • Research skills
  • Ability to bring a voice to the writing
  • Basic content editing skills
  • Proof-reading

These skills are enough to harness in you, a content creator. 

Then comes a set of advanced skills that you may need to sign up for a learning course. 

  • SEO
  • Content writing (A content writing course benefits the style and structure of your writing)
  • Digital Marketing (A content marketer needs to know the ins-outs of it)
  • Content Editing (To know what is relevant as content)

Now talking about learning sources, several institutes teach digital marketing and content marketing both online and offline.

You can look them up or perhaps read how-to articles online and practice them daily; you could write one blog a day, one copy a day, open a social media page and understand the marketing and content creation from it or open a blog site. One thing common for both digital marketers and content creators is to read.

Reading facilitates knowledge, and voracious readers have flowing language and an in-depth understanding of numerous topics; a digital marketer can read books and blogs on digital marketing and know the updates on it daily, then he or she can incorporate their learnings into their work, leveling up skills regularly. 

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Pavitra Kumar

Pavitra Kumar is the Founder of Worldpressonline.com  He is a full-time blogger and organic affiliate marketer, particularly in SEO & Content.

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