LUXE PACK Sessions

SUSTAINABLE DEVELOPMENT Session – Tuesday October, 2 - PM

WorldPressOnline First Call - LUXE PACK MONACO is placing sustainable development as a major focus of the show for many years and is dedicating this year, an entire session. Half a day will be earmarked for committed brand exchanges, involving manufacturers...

2.30pm - Sustainable development and value creation: Guerlain, a perfume house and its partners engaged in the meaning of a new definition of luxury.

Cross-talks, in the presence of Laurent BOILLOT, CEO of GUERLAIN, and MDs involved in the long-term ecosystem of Guerlain:
Marie Laure Traux BINSSE, CEO, MP PLV
Patrice COLLET, Managing Director France & Spain Consumers, DS SMITH
Exchanges moderated by Cécile LOCHARD, Luxury and sustainable development expert – Founder of CITIZEN LUXURY

Respect for biodiversity, eco-design, combating climate change, and societal commitments: Guerlain plays a driving role in helping to address these major challenges and reinvent luxury in a more sustainable and responsible way. The House has
set itself bold targets: for example, 100% of its new creations designed ecologically by 2020, and the goal of carbon neutrality by 2028, when it will be celebrating its 200th anniversary. These are challenges that Guerlain intends to meet alongside its suppliers-partners, who are also sustainably committed to a new definition of responsible luxury, as a source of innovation, creativity and value creation.

3.30pm - Traceability and transparency: from field to boutique
Roundtable chaired by Cécile LOCHARD, Luxury and sustainable development expert – Founder of CITIZEN LUXURY
With Jean-François ROUCOU, Sustainable Performance Director, PERNOD RICARD Agathe DERAIN, CSR Director for R&D, CHANEL Parfums & Beauté
Sandrine SOMMER, Sustainable Development Director, GUERLAIN
His Excellency Bernard FAUTRIER, Deputy Chairman of the Prince Albert II of Monaco Foundation
Dimitri De ADOLENKO, Director of Purchasing and Sustainable Development Manager, Monte-Carlo SOCIETE DES BAINS DE MER Group

Consumers are today more than ever keen to know where the products they are buying come from. For ethical, moral, sometimes health reasons, being capable of tracking back along the production and product distribution chain is a guarantee of quality. Certain food brands have been the first to display total transparency, and luxury is set to follow suit. From the procurement of raw materials to the use of products by customers, the choices of the luxury goods companies have a social and environmental impact that they are today choosing to share, involving the sourcing of materials, their suppliers and every step in the design of their products.

LUXE PACK in green

4.30pm – Presentation of the nominees in the conferences room
5.00pm – LUXE PACK in green Awards Ceremony, in the presence of the jury members

The LUXE PACK in green Monaco Awards 2018 will be awarded on
Tuesday October, 2 at 5.00pm,
In the LUXE PACK conference room
(Hall Atrium, Niveau -2).
The Press is welcome.
Under the patronage of HRH Prince Albert II of Monaco

The 2018 jury:
- Sandrine SOMMER, Sustainable Development Director, GUERLAIN
- Agathe DERAIN, CSR Director for R&D, CHANEL Parfums & Beauté
- Jean-François ROUCOU, Sustainable Performance Director, PERNOD RICARD
- His Excellency Bernard FAUTRIER, Deputy Chairman of the Prince Albert II of Monaco Foundation
- Dimitri De ADOLENKO, Director of Purchasing and Sustainable Development Manager, Monte-Carlo SOCIETE DES BAINS DE MER Group

LUXE PACK trends observer

LUXE PACK Trends Observer Session – Monday October, 1st - PM

Everything you ever wanted to know about Generation Z...

Half a day is devoted to understanding the impact of this generation on the luxury sector, its companies and its brands, and on finding the keys for reaching out to it.

The brands scrutinise them, covet them, court them... they draft strategies to seduce them, develop creations to please them. "They" are young people aged 16 to 25, decisive to the future of the luxury goods companies, and to whom the experts of the Luxe Pack Trends Observer have this year chosen to dedicate an entire session.

How do they consume? Which brands, and why? What design codes are they sensitive to? What relationship do they have with luxury goods? What kind of luxury goods? What they expect from the employer brand? How do they fit into the economic universe? How do you communicate with them?

1.30pm – Round table in the presence of the experts committee:
Béatrice MARIOTTI, Vice-President, CARRE NOIR
Stéphane TRUCHI, Chairman, IFOP
Sabine DURAND, Editorial Director, FORMES DE LUXE

2.30pm - With contributions from:
Caroll Le FUR, Founder, BESTFUTUR.COM
"Young people represent 30% of the population but 100% of our future."
How do we better understand what makes them tick, for winning them over and maintaining their loyalty?

Aurélie GISCLON and Nicolas RAUDRANT, Founders of the WIBES brand They created WIBES, a new brand of ethical, high-end sneakers in Africa wax-print colours. Eyewitnesses of their age, Aurélie and Nicolas will be present to talk about the expectations of Generation Z, its values and ambitions.

Loic Le GURUN, Social Media Manager, FORCE PLUS Influences, uses, social media expectations for this ultra-connected generation: what impact for the brands? Material inspirations and sensory materials in the Diaghilev Extension Hall proposed by Certesens – Mat&sensTout ce que vous avez toujours voulu savoir sur la Génération Z...

3.30pm - Conclusion in the presence of all speakers, and Q&A
In the conferences room, Atrium Hall
Material inspirations and sensory materials Hall proposed by Certesens – Mat&sens
in the Diaghilev Extension Hall

LUXE PACK fragrance forum

LUXE PACK fragrance forum Session – Wednesday October, 3rd - Morning

Presented for the 1st time at LUXE PACK MONACO, LUXE PACK fragrance forum is a session entirely dedicated to perfume and the world of fragrances. The LUXE PACK fragrance forum will offer the floor to major players in this booming sector, specialists in market data, perfume creation and packaging design. A heaven-"scent" opportunity, not to be missed!

9.30am - The market: Selected perfumery: trends and outlook
By Mathilde LION, European Beauty Industry Expert, NPD
In a Beauty environment undergoing profound change, perfume remains a major key for unlocking selective distribution in Europe. The NPD Group, leader in POS panels for Selective Perfumery, presents an analysis of the key trends in the sector. From the development of purchasing modes to the development of the distribution circuits, how is the Prestige perfume market being transformed? What are the challenges and the avenues for growth?

10.15am - The fragrances: Fragrances: Upcycling: an alternative production model
Roundtable chaired by Dominique BRUNEL, Founder of the NEZ review
With Hervé FRETAY, Global Director of Naturals and Ingredient Marketing, GIVAUDAN Astrid DULAU-VUILLET, Marketing & Communication Director, VERESCENCE

Upcycling is presented as an alternative to the classic production modes, for an "enhanced" vision of recycling. The objective is not only to reuse spent material, but to give a second life to objects and materials via high-end, quality creations. Today, perfume in its turn is addressing the provision of raw materials deriving from natural waste. Beyond the industrial - and by definition ecological - aspects, we shall be looking at its impact on creation itself, more than ever influenced, guided even, by the material being worked.

11.30am - Packaging design: Fragrance Packaging..... The Glass Standard!

Roundtable organised and chaired by Marc ROSEN, CEO, MARC ROSEN ASSOCIATES
With Fabrice LEGROS, Founder, STUDIO PI DESIGN
Franzrudolf LEHNERT, President, NiCE2

Bottling a new scent is one of a designer's most creative challenges. Expressing the fragrance , its name, the fashion designer or beauty brand behind it is daunting. Coupled with the marketing challenges; the demographics, competition, P&L and focus groups, the designer begins their journey with many issues to deal with. Faced with a blank sheet of paper, they must produce on demand, a flacon that epitomizes all of the above. Our panel of experienced packaging designers will share their experiences, highlight trends and predict the future of this unique art.


True phenomenon and strong expectations from brands, personalization will be a strong theme of this edition. Many solutions will be proposed by the exhibitors on their stands and several interventions will enlighten the subject for the visitors.

- Round table moderated by The Drinks Report, on the theme:

Smart Wine & Spirits brands make customization....

Wednesday, October 3 at 1:30 pm, In the presence of selected exhibitors and the testimony of Nicolas Le Brun of the Maison du Whiskey;

- Conference proposed by Gravotech, on

Multi-channel Customization for Brands,

Monday, October 1 at 12:30.

Also on the LUXE PACK Digital Village space, many solutions using new technologies, can also meet these brands' expectations.

The naturality is without any doubt, a strong trend observed in the beauty sector. On the LUXE PACK formulation space, many exhibitors will offer natural formulas.

The conference interventions will also give pride of place to this naturalness:

- Lightened formulas in conservators, workshop proposed by Strand Cosmetics and Albea, on Monday 1 October at 11:00am;

- Cold emulsions for a greener and more efficient formulation, conference presented by LABOTE, Monday, October 1 at 11:45am;

- Natural solar protection
, workshop proposed by Creapharm, Monday, October 1 at 2.00pm;

- Slow formulation and dermatology: combining naturalness and cutaneous tolerance, conference presented by BEE NATURE, Wednesday, October 3 at 2.00pm;

- Not to mention the round table on the Connected Beauty, Tuesday, October 2 at 2.00pm, on the LUXE PACK digital village, which will also address the need for naturalness of consumers who express themselves here thanks to new technologies.

Monday, October 1st - Wednesday, October 3rd, 2018 

From 9.00am to 6.00pm on Monday and Tuesday - From 9.00am to 5.00pm on Wednesday

Grimaldi Forum - 10, avenue Princesse Gra^ce - Monaco

Press Accreditation

Request for accreditation on

Press Center

Auric Room - Hall Atrium Level -2
Strictly designated for accredited journalists (Standard marketing and advertising teams will also be allowed). Also available in the press center, will be the latest show materials, exhibitor's press materials, internet access.

470 exhibitors


All presentation packaging; closures and cappers; packaging raw material; bottles; labels; bags, pouches; samples; Phials and mono doses; ribbons, braid; pumps and valves; design engineering; decoration; POS, displays; finishing, decoration; jars; tubes; other packaging components...


More than 9000 visitors expected (Qualified Industry Contacts)


 + 377 97 77 85 60 -

Press Contact

Maryvonne Lanteri - - 06 .

Web Site


3 days for keeping at the vanguard of packaging, digital solutions and formulation.

31st edition of this international reference

More than 470 exhibitors, consisting of the Industry's world leaders.
Including various small/medium firms with packaging expertise skills.
47 companies exhibiting for the 1st time.
9200 visitors in 2017 (52% international attendance)

A not-to-be- missed event for packaging professionals!

To ask your PRESS Accreditation, and for updated information,
Please visit our web site: tab PRESS

Press Contact: Maryvonne Lanteri - T. 00 377 97 77 85 60


IDICE organises professional events and fairs: LUXE PACK MONACO, LUXE PACK New York, LUXE PACK Shanghai, PACK & GIFT, Forum de la Plasturgie et des Composites et FIP solution plastique®. IDICE belongs to the INFOPRO Digital Group, a leading information and professional services group (2,700 employees, turnover of ?350 million) covering several key sectors of the economy: construction, automotive, industry, insurance and finance, retail, tourism, and local communities