Discover the Top 15 Best Places To Sell Watches

Ready to part ways with your high-end timekeeper? Check out our comprehensive guide featuring 15 of the best places to sell watches and turn them into cash!

Selling your high-end timepiece can be quite a challenge, especially if you’re looking for the best possible deal. Fear not! In this comprehensive guide, we’ll explore 15 of the best places to sell watches, both online and offline.

From renowned marketplaces like eBay to niche forums catering specifically to watch enthusiasts, you’ll discover various avenues for finding potential buyers who appreciate the true value of your prized possession.

Key Takeaways

  • eBay, Chrono24, WatchBox, Amazon, and The RealReal are the top 5 online marketplaces to sell luxury watches.
  • Local watch dealers and consignment shops like Watches of Switzerland, Watchfinder & Co., Tourneau, Crown & Caliber, and Gray & Sons also offer good options for in-person selling.
  • Niche online platforms such as WatchRecon and PuristSPro can connect you with watch enthusiasts who appreciate unique timepieces.
  • Remember to provide detailed descriptions and high-quality photos while considering authentication/certification costs before choosing a platform to sell your valuable timepiece.

Top 5 Online Marketplaces To Sell Watches

eBay, the global digital marketplace, is a great platform to sell pre-owned and luxury watches. Chrono24 offers a secure online auction system for watch enthusiasts worldwide.

WatchBox provides exceptional valuations and trade-ins for high-end timepieces.

1. EBay

As one of the largest online marketplaces, eBay offers an excellent platform for selling high-end timepieces to a global audience.

To ensure you get the best price for your preowned watch on eBay, create detailed descriptions that highlight the key features and unique elements of your piece. Include several high-quality photos taken from various angles to showcase its condition accurately.

By offering responsive communication and shipping options that cater to international customers, eBay can help you sell your watch successfully while expanding your customer base worldwide.

2. Chrono24


Chrono24 is a go-to online marketplace for watch enthusiasts and collectors looking to buy or sell luxury timepieces.

Launched in 2003, this platform has gained immense popularity by offering an extensive selection of pre-owned, vintage, and modern watches from highly sought-after brands such as Rolex, Patek Philippe, and Omega.

To ensure the authenticity of the listed watches, Chrono24 provides an escrow service that holds payment until the buyer receives the item, while also offering its users access to trusted watch dealers from around the globe.

The platform charges a reasonable commission fee compared to other online marketplaces when selling your watch – approximately 6.5% of the final sale price – making it an attractive choice for those aiming to maximize their return on investment.

3. WatchBox


WatchBox is a leading global platform for buying, selling, and trading pre-owned luxury watches. It has quickly become a favorite among watch collectors and enthusiasts due to its vast inventory of high-end timepieces from brands like Rolex, Patek Philippe, Audemars Piguet, and Omega.

Aside from the convenience of an online marketplace, WatchBox also offers physical showrooms located in major cities around the world where potential sellers can bring their watches for valuation or trade-in purposes.

Their team of experts provides competitive market pricing based on factors such as brand reputation and watch condition while maintaining complete transparency throughout the transaction process.

4. Amazon


Amazon is an online retail giant that offers a vast selection of products, including luxury watches. If you’re looking to sell your pre-owned or vintage watch on Amazon, you can take advantage of their marketplace program.

One advantage of selling on Amazon is the exposure it provides. With over 300 million active users worldwide, you have access to a broad audience interested in buying quality timepieces.

Another plus point is Amazon’s trusted reputation and secure payment system which reassures buyers when making purchases.

5. The RealReal

The RealReal is an online marketplace that specializes in luxury consignment. If you have a high-end timepiece that you’re looking to sell, this platform is definitely worth considering.

To sell your watch on The RealReal, simply upload detailed photos and descriptions of your item. Once it’s approved by their team of experts, it will be listed for sale on their website.

They handle all customer inquiries and shipping logistics, so all you have to do is sit back and wait for your item to sell.

Local Watch Dealers And Consignment Shops

If you prefer an in-person selling experience, you can visit local watch dealers and consignment shops such as Watches of Switzerland, Watchfinder & Co., Tourneau, Crown & Caliber, and Gray & Sons.

Watches Of Switzerland

Watches of Switzerland is a leading watch dealer and one of the best places to sell luxury watches. They have over 100 years of experience in the industry, making them a reliable option for those looking to part with their high-end timepieces.

One unique aspect of Watches of Switzerland is its partnership with luxury brands such as Rolex, Patek Philippe, and Omega.

They are an authorized dealer for these prestigious brands, which means that they can provide certified appraisals and guarantee authenticity when selling pre-owned watches from these companies.

Watchfinder & Co.

Watchfinder & Co. is a UK-based company that specializes in buying, selling, and trading luxury watches. They have a vast collection of pre-owned watches on their website, ranging from vintage pieces to contemporary models made by high-end watchmakers like Rolex, Omega, and Patek Philippe.

Watchfinder is known for its exceptional customer service and attention to detail when it comes to valuing each watch accurately.

One unique feature of Watchfinder is its “trade-in” program. If you’re looking to upgrade your current watch but don’t want to go through the hassle of finding a buyer for your old one, Watchfinder offers a trade-in service where you can exchange your existing watch for another one in their collection or use its value towards purchasing a new piece altogether.


Tourneau is a luxury watch retailer with over 100 years of experience. They have a reputation for providing excellent customer service and expertise in the field of luxury watches.

Their trade-in program allows you to exchange your old watch for credit towards a new one or cash. With their extensive network of buyers and sellers, they also offer consignment services where they will market and sell your watch on your behalf.

The company has several locations across the United States, making it easy to find someone who can assist you in selling or trading your valuable timepieces.

Crown & Caliber

Crown & Caliber is a luxury watch retailer that specializes in buying and selling pre-owned watches. They have an extensive collection of high-end timepieces, from vintage Rolexes to modern Omega models.

Their online platform makes it easy for customers to browse their inventory and sell their watches hassle-free. If you’re looking to sell your watch quickly, Crown & Caliber offers immediate payments once the final price is agreed upon.

They also offer free shipping labels and insurance coverage for all transactions, giving peace of mind during the selling process.

Gray & Sons

Gray & Sons is a reputable luxury watch retailer and reseller based in Miami Beach, Florida. Established in 1980 by Richard Gray, the company specializes in selling pre-owned and vintage high-end timepieces from popular brands such as Rolex, Cartier, Patek Philippe, and Omega.

If you are looking to sell your luxury watch quickly or trade it for another timepiece of equal value, Gray & Sons may be an excellent option for you.

They offer competitive prices and have a team of experienced professionals who can determine the proper value of your watch accurately.

Additionally, they provide a one-year warranty on all their watches sold to ensure customers’ satisfaction.

Niche Online Platforms To Sell Watches

Explore niche online platforms such as WatchRecon, Timezone, PuristSPro, Paneristi, and Omega Forums to reach out to watch enthusiasts who appreciate unique timepieces.


WatchRecon is a platform that allows you to search for the specific watch model or brand you want to buy or sell. It gathers listings from various forums, marketplaces, and classified sites for easy access and comparison.

One of the advantages of using WatchRecon is its real-time updates on new listings. This ensures that you won’t miss out on potential buyers or sellers. Additionally, it provides an avenue for smaller watch forums and websites to reach a wider audience.


Timezone is an online community forum for watch enthusiasts to buy and sell watches, as well as discuss all things related to timepieces. The platform offers a marketplace where users can list their watches for sale or search for desired models.

What sets Timezone apart is its active community of knowledgeable watch collectors and enthusiasts who share their expertise on everything from vintage pieces to the latest releases.

It’s a great place to connect with like-minded individuals and get advice on buying or selling your own high-end timepiece.


PuristSPro is a niche online platform that caters to watch enthusiasts and collectors. It’s an excellent place to sell luxury watches, especially if your timepiece has a unique story or history behind it.

Another significant advantage of using PuristSPro is that you can connect with potential buyers who share the same passion for watches as you do. This often leads to fair pricing negotiations and builds trust between the seller and buyer.

Keep in mind that PuristSPro charges a commission fee; however, it may be worth it considering the target audience’s exclusivity within the platform.


Paneristi is an online platform that caters specifically to Panerai watch collectors and enthusiasts. If you have a Panerai timepiece in your collection, this platform might be the ideal place for you to sell it.

Here, you’ll find like-minded individuals who are passionate about collecting and trading Panerai watches.

It’s worth noting that while websites like eBay offer a broader audience for selling watches, niche platforms like Paneristi cater to specific communities of discerning collectors who will appreciate the uniqueness of rare or valuable Panerais.

Remember always to provide clear descriptions and quality photos when listing your watch for sale anywhere; this is especially important when dealing with specialist platforms such as Paneristi since potential buyers will want all available information before committing their money.

Omega Forums

Omega Forums is an online community of watch enthusiasts who specialize in Omega watches. It is a great place to sell your Omega timepiece, especially if you are looking for a niche market of buyers who value the brand specifically.

In addition to selling watches, Omega Forums is an excellent resource for anyone interested in learning more about these classic timepieces. Members share their knowledge and expertise freely, discussing everything from maintenance and repair tips to historical information about different models.

Things To Consider Before Selling Your Watch

Know the value of your watch by researching current market prices and considering factors such as brand, age, condition, and rarity. Provide detailed descriptions and high-quality photos to give potential buyers a clear understanding of what they’re purchasing.

Consider authentication and certification to increase buyer confidence in the authenticity of your timepiece. Be open to negotiation but also have a set minimum price in mind before entering into any offers.

Research the reputation of potential buyers/sellers before engaging in any transactions or agreements.

Know The Value Of Your Watch

Before you decide to sell your watch, it’s important to know its true value. Research the brand, model, and year of your watch to determine its worth in the current market.

You don’t want to undervalue your luxury timepiece and miss out on potential profits. On the other hand, overvaluing your watch can lead to difficulties in finding a buyer willing to pay such a high price.

Knowing the value of your watch will also help you negotiate effectively with buyers and ensure that you receive a fair price for it.

Provide Detailed Descriptions And High-quality Photos

When selling your watch, it’s essential to provide potential buyers with detailed descriptions and high-quality photos that showcase the timepiece’s most attractive features.

A clear description should include details such as the brand name, model number, case material, movement type, and any other notable features or defects.

Having a great set of high-quality photos is key when selling watches online. Make sure to take pictures from multiple angles and in good lighting conditions where the details are easy to see.

This can mean setting up a mini-studio with good light sources or taking advantage of natural light if possible.

Consider Authentication And Certification

It’s important to authenticate and certify your watch before selling it, especially if it’s a luxury or vintage timepiece. This will not only increase the value of your watch but also give buyers the confidence that they’re purchasing an authentic piece.

Some popular authentication and certification services include the Swiss Federal Institute of Metrology (METAS) and the Swiss-based Contrôle Officiel Suisse des Chronomètres (COSC).

By having proper authentication and certification, you can ensure that your customers are buying a genuine product. Moreover, this eliminates any potential legal issues down the road if someone accuses you of selling fake or counterfeit watches.

Be Open To Negotiation

One crucial factor to consider when selling your watch is being open to negotiation. Buyers will often try to haggle down the price, so it’s important not to be too rigid with your expectations.

Start by setting a price range that you’re comfortable with and don’t forget to take into account fees or commissions charged by the platform or dealer.

For example, if you’re selling through an online marketplace like eBay or Chrono24, expect buyers to make offers below the asking price. Don’t get discouraged – this is all part of the game! Be prepared to negotiate and consider lowering your asking price if it helps seal the deal quickly.

However, don’t drop your price too low as this can undercut its true value and diminish any potential profits for yourself in exchange for a quick sale.

Research The Reputation Of The Buyer/seller

When it comes to selling your watch, it’s crucial to research the reputation of potential buyers or sellers. You want to ensure that you’re dealing with a trustworthy and reliable party who will provide fair value for your timepiece.

One way to do this is by checking online reviews and ratings on trusted platforms like Trustpilot or Google Reviews.

Another effective method is to ask for references from other sellers who have worked with the buyer/seller in question before. A reputable buyer/seller should be happy to provide references and demonstrate their track record of successful transactions.

Compare Fees And Commissions

Before choosing a platform to sell your watch, it’s crucial to compare fees and commissions charged by different platforms. Each platform has its fee structure and commission rate that affects the profit you’ll make from selling your watch.

For instance, eBay charges a 10% final value fee on watches sold up to £250 and 4% on any additional amount above that threshold. Chrono24 and Watchbox charge sellers between 5-7% for transactions that take place through their respective platforms.

Amazon charges a referral fee of about 6-45%, depending on the sale price category of your watch item.


What are the Best Places To Sell Watches?

Some of the best places to sell watches include reputable online marketplaces such as eBay, Chrono24, and Watchfinder & Co., as well as auction houses like Bonhams and Sotheby’s.

How can I determine the value of my watch before selling it?

To determine the value of your watch, you should consider factors such as its brand, age, condition, rarity, and any unique features or history that may affect its worth. Consulting with a professional appraiser or researching recent sales of similar watches can also help provide an accurate estimate.

Do I need original packaging and documentation when selling a watch?

Having original packaging and documentation for your watch can increase its value and authenticity; however, it is not always necessary for a successful sale. Providing detailed photos and descriptions of your watch’s condition along with information about its history can still help attract potential buyers.

Should I sell my watch online or through a physical retailer?

The decision to sell your watch online versus through a physical retailer depends on personal preference and individual circumstances. Selling online offers more widespread visibility but requires careful attention to managing transactions securely while dealing with customers remotely. In-person options provide face-to-face interaction but may limit exposure if you have limited access to retail locations specializing in luxury timepieces near you.


Congratulations! Now that you know the 15 best places to sell your luxury and pre-owned watches, you’re ready to find the perfect platform for you. 

Whether it’s through online marketplaces like eBay and Chrono24, local watch dealers and consignment shops such as Watches of Switzerland and Watchfinder & Co., or niche platforms like WatchRecon and PuristSPro, there are plenty of options available to sell your valuable timepieces.

Just remember to do your research, provide detailed descriptions and high-quality photos, consider authentication and certification, be open to negotiation, and compare fees before making a decision.

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Pavitra Kumar

Pavitra Kumar is the Founder of  He is a full-time blogger and organic affiliate marketer, particularly in SEO & Content.

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